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St. Joseph's University unveils updated hawk mascot

St. Joseph's University unveils updated hawk mascot
St. Joseph's University unveils updated hawk mascot 00:44

PHILADELPHIA (CBS) -- A beloved Philadelphia college sports mascot is soaring into the spotlight with a new look.

St. Joseph's University on Friday unveiled an updated look to its mascot, The Hawk.

RELATED: Temple unveils new athletics logo designed by students

The university worked with members of the "Featherhood" (basically, former mascots) along with the company Street Characters to come up with the new look.

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St. Joseph's University

The distinct feather lines from prior designs have been replaced with solid crimson red.

The hawk will never die, but it has been updated several times in its 68-year history. 

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