[INFOGRAPHIC] Pros & Cons Of Celebrity Endorsements

While a celebrity endorsement can seem like a great way to get a lot of new eyes looking at you and your product, the whole process can be very tricky to manage for a small business. Because celebrities are already successful individuals, they are often not swayed by the smaller amounts of money that a small business can afford to pay them to be involved. Many times, celebrities endorse smaller businesses only because they truly like and believe in what's being sold.
 
 

 
This article was written by Gillian Kruse of Examiner.com for CBS Small Business Pulse.