Philadelphia Expands Its Regional Tourism Marketing
PHILADELPHIA (CBS) -- Philadelphia's tourism marketing agency has announced some new strategies aimed at getting those on the go to come to Philly.
The Greater Philadelphia Tourism Marketing Corporation is the first regional advertiser with CNN Airport Network, which is now showing a Philadelphia commercial at six airports including those serving New York City; Washington, DC; and Philadelphia.
Sharon Rossi is vice president of advertising for GPTMC.
"What is exciting and new is that we made a strategic decision to market to people who are on the move -- not the couch potatoes who decided they are not going to move, but to commuters, residents, and international travelers who are traveling up and down the eastern corridor," she says.
And next month, she says, the GPTMC is doing "station domination" at the New York's Penn Station, where 225 advertising displays for Philadelphia will be jam-packed into that Amtrak station. A similar event will be done at Union Station in DC in March.
Meanwhile, "Visit Philly" television commercials will be broadcast in key markets along the northeast corridor. Some of those ads will run on monitors mounted on the partitions of New York City taxicabs.
Reported by John McDevitt, KYW Newsradio 1060.
