Jalen Hurts sports "Love, Hurts" hoodie during Eagles' Super Bowl 2025 parade
Love certainly doesn't hurt in Philadelphia on Valentine's Day, but who doesn't appreciate a good pun? Super Bowl LIX MVP Jalen Hurts took an opportunity to shed light on his foundation with a "Love, Hurts" hoodie during the Eagles' parade.
Hurts wore a black Jordan Brand hoodie with red lettering that reads "LOVE, Hurts."
In 2023, Hurts partnered with the Jordan Brand. He wears Jordan cleats, and his admiration for Michael Jordan is no secret. After the Eagles beat the Chiefs, 40-22, in Super Bowl 59, Hurts even had a Jordan "moment."
There was also a special addition to LOVE Park in Center City to honor Hurts and the Jordan Brand — ", Hurts." with the Jumpman logo was added onto the LOVE Park sign.
In Super Bowl LIX, Hurts was 17 for 22 for 221 yards with three total touchdowns. He also broke his own Super Bowl rushing record for a QB, running for 72 yards on 11 carries.
After the game, Hurts reflected on his journey of becoming just the fourth Black quarterback to win a Super Bowl.
"It's been a very unprecedented journey, and the journey, there's always a beginning until it's the end," Hurts said. "It means a lot, quantifying all that work over the years, embracing everything, taking every challenge head-on and taking every joy and moment of achievement and success head-on as well and processing them all as one."
Where can I buy a "Love, Hurts" hoodie?
Good news for fans wanting to buy the "Love, Hurts" hoodie. The Jordan Brand hoodie will soon be available to purchase at Nike. On its website and in its app, Nike has the hoodie listed as "coming soon." People can sign up for notifications for when it's available.
Hurts did have some "Love, Hurts" merchandise listed on The Jalen Hurts Foundation website, but the listings were removed from the online store on the day of the Super Bowl parade.
