Watch CBS News

Health: Bernie Parent Reveals A Health Secret

By Stephanie Stahl

PHILADELPHIA (CBS) -- A growing number of men are getting cosmetic procedures to look better.  That now includes a Flyers legend who had an embarrassing problem shared by many men.

"I feel awesome, look at this," says Bernie Parent.  At age 70 he says he finally likes the way his chest looks. "I always felt funny taking my shirt off, going to the beach and whatever the situation and I've been feeling that way for a long time." he says.

Parent, who proudly wears his 2 Stanley cup rings had gynecomastia, enlarged male breasts.  Even back in the 70's, the hall of fame goalie says he was embarrassed about his chest, "I just didn't feel right."

Cherry Hill plastic surgeon Steve Davis has a non surgical solution. Cool Sculpting is an FDA treatment that dissolves fat, a non invasive alternative to liposuction.  It's traditionally used for spot fat reduction on bellies and thighs.

Dave Grandreno, who lives in Wildwood Crest is getting the treatment. He says, "I figured if there's an easy way to get rid of that, then why not."

During the procedure, fat is sucked into the applicator, the cold temperature is targeted to fat, which is destroyed - while the surrounding  skin and tissue isn't affected.  Dave says it was a little uncomfortable at first.

Both sides can be done at the same time.  It takes an hour for the procedure and a couple of months to see the final results.

Dr. Davis says the fat gets dissolved into the body, "Cool sculpting is the quintessential non invasive body sculpting technique."

It's what Bernie says has him feeling fine about taking off his shirt now.  Dr. Davis says he's  still healing after two treatments and will probably see more of a reduction.

Bernie says, "It's a beautiful thing life is good... its the best thing I've ever done for my body you know. It really turned out good.  He says when he looks in the mirror now he says: "hello baby."

Millions of men have gyncomastia. It can be caused by age, weight, steroids and  some over the counter indigestion medications.

Cool sculpting, that can cause numbness,  costs about $1,500 per session.

http://www.daviscps.com

View CBS News In
CBS News App Open
Chrome Safari Continue
Be the first to know
Get browser notifications for breaking news, live events, and exclusive reporting.