Collaboration, Teamwork Are Important For Success, Says Philadelphia Exec
Kevin Homer is the president of Navitas Marketing. He joined his family's printing business where he established Navitas' marketing and digital media agency less than two years ago. Navitas offers such services as marketing strategy, branding & corporate Identity, copywriting, graphic design, search engine marketing, social media marketing, and website development.
What is your educational background?
"I graduated with a B.S. in business administration with a marketing concentration from Drexel University's Lebow College of Business."
What is your background in management?
"My management experience began back when I was 16 years old when I was named customer service manager at Giant Food Stores. I managed up to 25 people at a time at an extremely busy location. I have also served as a marketing campaign manager at SAP America. Today, I am the president of Navitas Marketing, where I manage a team of about 20 people."
How has your education fueled your management success?
"I enjoyed my business classes and I enjoy reading business and management books, but I think successful management is learning to adapt to the staff working with you and the target marketing of your business. My education helped to teach me the various aspects of business needed to run a successful business, but I'm not sure that true management is something that can be taught in a classroom. I run a marketing agency, but to be a truly successful leader, I needed to be educated in the other business fields. It's my job to know more than just marketing so I can properly lead my marketing team."
What advice would you give someone just starting out in your field?
"It's important to find the right balance of adapting your management style to the people working for you, and maintaining your own style in a way that will be effective for you and earn your staff's respect. Your team needs to know you care about them, their opinions matter, and they can count on you to put them in a position to succeed, but they also need to respect you as their manager. In marketing, I find it especially important to develop a team dynamic. Collaboration and teamwork are especially important for the success of a marketing agency to maximize our creativity and impact, and I work hard to develop a cohesive team that can work together well."
Christina Thompson is a freelance writer living in Philadelphia. She reports on various topics such as: Social Media, Local Events, Entertainment, Food and Drink and more. Her work can be found at http://firstsendmedia.com/
