Bud Light On Fronting Philly's Party: We Will Celebrate Along 'Victory Lane'
PHILADELPHIA (CBS) – Bud Light said earlier this summer that if the Eagles won the Super Bowl, they would front the party.
Well, we WON!
The beer giant says once the parade is announced "we will celebrate with Philadelphia fans in taverns along 'Victory Lane.'"
Here's the statement they sent to CBS Philly:
"The Eagles have emerged victorious in Super Bowl LII, and we will celebrate with Philadelphia fans in taverns along "Victory Lane." On the day of the parade, we invite all fans 21+ to join us in raising the Kingdom's favorite light lager in celebration of the big win. Look for Bud Light reps at multiple taverns along the parade route where we will buy fans one Bud Light. Congrats, Philadelphia! And please enjoy responsibly! Philly Philly!"
It all started with a Lane Johnson quote: "I think if we have a few big years and make the playoffs, if we win a Super Bowl, I'm giving out beer to everybody."
And then Bud Light jumped in.
The catch, according to state law, an establishment can only give one free beer to each person per day, says Frank Spera with the Pennsylvania state police bureau of liquor control enforcement.
"Maybe a voucher system as the patron comes in the front door give a ticket for one free beer," Spera said.
Violations could mean a fine or suspension of a bar's liquor license.
Bud Light says there will be more than two dozen bars along the parade route offering a free beer.
