Blog: Superhero Tops 2016 Halloween Costume Survey
By Jim Donovan
PHILADELPHIA (CBS) -- More children this year than ever before will be celebrating Halloween dressed as their favorite superhero, as princess costumes fall to the number two spot after an 11-year reign, according to the National Retail Federation's 2016 Halloween Consumer Top Costumes Survey.
Spending on Halloween costumes is expected to reach $3.1 billion, with 67 percent of Halloween celebrants planning to purchase costumes this year.
More than three million children will dress as their favorite action or superhero, 2.9 million will dress as their favorite princess, and 2.5 million plan to dress as a cat, dog, bunny or other animal.
Here is the ranking:
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Costumes for children:
1 – Action/Superhero 6.4%
2 – Princess 5.8%
3 – Animal 4.9%
4 – Batman Character 4.8%
5 – Star Wars Character 3.7%
6 – Witch or DC Superhero 3.2% (tie)
7 – Frozen character 3.1%
8 – Marvel Superhero 3.!%
9 – Zombie 2.9%
10 – Spiderman 2.8%
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Costumes for 18-34 year olds:
1 – Batman 9.3%
2 – Witch 6.1%
3 – Animal 5.0%
4 – Marvel or DC Superhero 3.5% (tie)
5 – Vampire 3.3%
6 – Video Game Character 3.0%
7 – Slasher Movie Character 2.3%
8 – Pirate 2.1%
9 – Star Wars Character 1.9%
10 – Zombie 1.8%
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Costumes for 35+ year-olds:
1 – Witch 13.7%
2 – Pirate 4.7%
3 – Political 4.1%
4 – Vampire 3.9%
5 – Batman character 3.5%
6 – Animal 3.2%
7 – DC Superhero or Star Wars 3.1%
8 – Ghost and Zombie 2.5%
9 – Scary Costume/Mask 2.2%
10 – Marvel Superhero 2.0%
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Costumes for pets:
Pumpkin
Hot Dog
Bumble Bee
Lion or Star Wars Character
Devil
Batman Character
Witch
Superman
Action Superhero
Cat
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