BLOG: Southwest Frequent Flyer Changes
By Jim Donovan: Southwest Airlines today is unveiling the details of the All-New Rapid Rewards program, the carrier's frequent flyer program, which will officially launch on March 1, 2011.
Rapid Rewards members can redeem their points for every seat, every day, on every flight with absolutely no blackout dates or seat restrictions, and points won't expire with any earning activity in a 24-month time period.
Members will earn points for every dollar spent on Southwest flights. The amount of points earned is based on the fare and fare product purchased, and the same is true for redeeming points.
Another new feature of the enhanced program allows for Southwest Airlines Rapid Rewards Credit Cardmembers to redeem their points for international flights to more than 800 international destinations, stays at more than 70,000 hotels worldwide and gift cards at more than 45 major retailers.
Additionally, in the new program, Rapid Rewards Members will have the ability to purchase points. Points will be offered in blocks of 1,000, with a minimum purchase of 2,000 points.
Members with existing credits and Awards in the current program will retain their credits and Awards, which will maintain their value until they are used or expire. Members' accounts will automatically be transferred to the new program on March 1, 2011; therefore, Members will retain their current Rapid Rewards number, and they don't need to re-enroll.
To learn more visit: www.newrapidrewards.com.
