Reebok Making Shoe Entirely From Corn
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PHILADELPHIA (CBS) – Many companies are shifting towards a more eco-friendly business.
Now Reebok is making a shoe entirely from natural products like corn.
This isn't the corn that ends up on your dinner plate; it's typically used to feed livestock.
After it's harvested, the corn is milled and fermented into a bio-based product that is eventually molded into a shoe.
It's durable and biodegradable.
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"How do you get rubber and plastic out of the process and replace it with natural things like corn," questioned Bill McInnis of Reebok. "The idea is to have a long-term commitment. We know it's the right thing to do, fundamentally makes sense to everybody in our company.
Twenty-billion pairs of shoes are produced annually and roughly 300-million end up in landfills.