
AARP and the business of an aging audience
AARP began as an advocacy group for older Americans. Today it represents 110 million in the 50+ demographic who are living longer and retiring later.
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Robert Costa is a national correspondent for "CBS News Sunday Morning" and chief Washington analyst for CBS News.
Costa's work at "Sunday Morning" includes coverage of national politics, in-depth interviews with newsmakers, and features on culture, literature and the arts. As chief Washington analyst for CBS News, Costa offers reporting and analysis to the "CBS Evening News," "Face the Nation with Margaret Brennan," "CBS Mornings" and CBS News 24/7 programs.
Costa was named a national correspondent for "Sunday Morning" in February 2025 following three years of contributions to the broadcast, including an exclusive sit-down in the White House residence with President Joe Biden in August 2024. It was Biden's first interview after he announced his decision to not seek reelection. Costa and colleagues at "Sunday Morning" won an Emmy Award in 2023 for Outstanding Recorded News Program.
Costa served as chief election and campaign correspondent for CBS News from 2022 through 2024. He has also been a guest anchor on the CBS Television Network programs "CBS Evening News," "CBS Weekend News" and "Face the Nation with Margaret Brennan."
Prior to joining CBS News, Costa was a longtime national political reporter at The Washington Post. During his time at the newspaper, Costa served as the moderator and managing editor of "Washington Week" on PBS and was a political analyst for NBC News and MSNBC. In 2021, he and Bob Woodward published "Peril," a No. 1 New York Times bestseller.
Costa holds a bachelor's degree with honors from the University of Notre Dame, where he is a former trustee, and a master's degree in politics from the University of Cambridge. Since 2022, Costa has served as a scholar at the University of Virginia's Center for Politics.
AARP began as an advocacy group for older Americans. Today it represents 110 million in the 50+ demographic who are living longer and retiring later.
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