General Mills cereal chiller: It's $13 a box
A bet that health-conscious eaters will pay more for nut- and fruit-laden breakfast food, vs. $4 for box of Cheerios.
Kate Gibson is a Reporter for CBS MoneyWatch in New York, where she covers business and consumer finance. She previously worked for CNBC and MarketWatch and has written for national news outlets, including Barron's, the Wall Street Journal and the Chicago Tribune.
A bet that health-conscious eaters will pay more for nut- and fruit-laden breakfast food, vs. $4 for box of Cheerios.
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