"It's a culture of New York": Hajji's Deli in Harlem is known for its chopped cheese sandwich
"They come from around the world because they want to taste the New York sandwich," manager Salah Alhubaishi told CBS2's Elle McLogan.
Royal Rib House: Barbecue is a family legacy in Bed-Stuy
"I have a lot of people in my life that have come and passed through this business, and it's just a great thing. It's a great part of Brooklyn," owner Jason Barnett told CBS2's Elle McLogan.
Yonah Schimmel Knish Bakery: An age-old family recipe is a staple of the Lower East Side
"If you haven't tried a Yonah Schimmel knish, you've really never had a knish," co-owner Ellen Anistratov told CBS2's Elle McLogan.
S&S Cheesecake: A secret family recipe endures in the Bronx
"I never changed the formula. It's always the same, and it is still as good as it was from the beginning," founder Fred Schuster told CBS2's Elle McLogan.
Agora: Mattituck's 'Little Greek Market' celebrates a family's heritage
"Both Greek and non-Greek customers that have been to Greece say, 'Oh, my god! This reminds me of a little shop in Greece,'" owner Joanne Cosonas told CBS2's Elle McLogan.
Magic Fountain ice cream: Mattituck's year-round purveyor of flavors familiar and unexpected
"This place has been in business since 1966, so it has some memories," owner Choudry Ali told CBS2's Elle McLogan.
Zipperstop: In Long Island City, a zipper shop is a family legacy
"Everyone can use a zipper," Keith Kreizel said.
The Sundae Palace: Creative chocolate shapes and edible crafts are a New Hyde Park family business
"We open up the box to give them their order, and their face just shines," co-owner Gina Masi said.
Alcone Company: Hell's Kitchen's supplier of makeup, prosthetics, and fake blood is 70 years old
The shop helps Halloween partygoers and Broadway designers create characters from the spooky to the glamorous.
Neir's Tavern: A Woodhaven destination for burgers and beer was founded in 1829
"It's very cozy, warm, very creaky," owner Loycent Gordon told CBS2's Elle McLogan.
Mariscos El Submarino: A Mexican restaurant in Jackson Heights where seafood gets a spotlight
"Every time I remember my town, I remember the food," co-owner Alonso Guzman told CBS2's Elle McLogan.
Aura Designs: A South Asian bridal boutique in Albertson is a family affair
"Me and my sisters, we learned it from our parents, and my parents learned it from her parents," owner Savita Chugh told CBS2's Elle McLogan.
"The Dig with Elle McLogan" explores New York fashion scene
CBS2's Elle McLogan is shining the spotlight on hidden gems that are the heart and soul of New York style.
Rudy's Hobby & Art: Astoria's supplier of trains, crafts, and memories
"There's fewer and fewer hobby stores left, and I'm one of the rare ones," owner Marvin Cochran told CBS2's Elle McLogan.
Savant Studios: A Bed-Stuy boutique where design is personal
"Everything in here just tells a story," owner Michael Graham told CBS2's Elle McLogan.