Family tradition is tightly woven at Mendel Goldberg Fabrics on the Lower East Side
"I walk in here every day, and I feel the legacy of my family," fourth-generation owner Alice Goldberg told CBS2's Elle McLogan.
Elle McLogan is CBS News New York's reporter covering the borough of Queens. As a multimedia journalist, she researches, shoots, reports, and edits her own stories.
She joined CBS New York in September 2017 as a digital reporter for The Dig with Elle McLogan, a series unearthing gems in local food and culture, which she created, hosted, shot, produced, and edited. Past episodes can be found at http://CBSNewYork.com/TheDig.
In 2021, Elle won an Emmy Award in the category of Lifestyle - Short Form Content and a Folio Award in the Arts & Culture Feature category. In 2018, she was named Outstanding Social Media Personality by the New York State Broadcasters Association.
Born in Manhattan and raised on Long Island, Elle moved to North Carolina to attend Davidson College. She earned a Bachelor of Arts degree with Phi Beta Kappa and magna cum laude honors.
After graduation, Elle moved to China. She spent four years working in Shanghai as a writer and host for television programs and documentaries with a focus on food and culture.
If you have a tip for Elle, you can email her at queenstip@cbs.com.
"I walk in here every day, and I feel the legacy of my family," fourth-generation owner Alice Goldberg told CBS2's Elle McLogan.
"It doesn't really matter who you are. You're welcome here," co-owner Victorious De Costa told CBS2's Elle McLogan.
In pursuit of food and familiarity, many regulars have been coming back for decades.
The neighborhood staple includes an old-fashioned soda fountain.
"I like the things that are a little bit odd and a little different," owner Delanee Koppersmith told CBS2's Elle McLogan.
"It's not just dressing really cute dogs in really cute outfits. It's doing it in a way where we can get up every morning and respect ourselves," co-owner Santos Agustin told CBS2's Elle McLogan.
At Zingone Brothers grocery store, the family trade has stood the test of time.
"'Lutong bahay' is homestyle cooking, which is sort of the ethos in the kitchen," chef and co-owner Christina Mauricio told CBS2's Elle McLogan.