Watch CBS News

Mars

cbsn-fusion-spokescandies-removed-from-mars-marketing-in-favor-of-snl-alum-maya-rudolph-thumbnail-1658121-640x360.jpg

M&M's removes "spokescandies" from branding

The candy company Mars is removing M&M's "spokescandies" from its marketing campaigns in favor of actress Maya Rudolph. This comes after social media backlash over the changes in the appearance of the candy characters. Northwestern University clinical professor of marketing Timothy Calkins joined CBS News' Vladimir Duthiers and Anne-Marie Green to discuss what it means for the brand and the impact social media can have on decisions in the boardroom.

Show More
View CBS News In
CBS News App Open
Chrome Safari Continue
Be the first to know
Get browser notifications for breaking news, live events, and exclusive reporting.