Taylor Swift’s tour brings a marketing boost to Santa Clara

Name: Taylor Swift’s tour brings a marketing boost to Santa Clara
Uploaded: 2023-07-27T08:17:00-0700
Duration: 3 min 27 s
Description: With the Era’s Tour coming to Santa Clara this weekend, the city has begun a mass marketing strategy for her arrival. From naming Taylor as an honorary mayor and temporarily changing its name to ‘Swiftie Clara,’ Amanda Starrantino speaks with an associate professor from Santa Clara University, Kumar Sarangee. (07/27/2023)

With the Era’s Tour coming to Santa Clara this weekend, the city has begun a mass marketing strategy for her arrival. From naming Taylor as an honorary mayor and temporarily changing its name to ‘Swiftie Clara,’ Amanda Starrantino speaks with an associate professor from Santa Clara University, Kumar Sarangee. (07/27/2023)