Members of the media gather outside the Bill Graham Civic Auditorium before the start of an Apple event in San Francisco on September 09, 2015. The tech world on Wednesday will have its eyes on Apple, expecting new versions of the company's coveted iPhone but hoping for magic in the form of unexpected innovation. Analysts and industry insiders predict that Apple will unveil updated iPhones along with an Apple TV revamp that may signal a push into the online television streaming sector, dominated by Netflix. AFP PHOTO/JOSH EDELSON (Photo credit should read Josh Edelson/AFP/Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
Members of the media gather outside the Bill Graham Civic Auditorium before the start of an Apple event in San Francisco on September 09, 2015. The tech world on Wednesday will have its eyes on Apple, expecting new versions of the company's coveted iPhone but hoping for magic in the form of unexpected innovation. Analysts and industry insiders predict that Apple will unveil updated iPhones along with an Apple TV revamp that may signal a push into the online television streaming sector, dominated by Netflix. AFP PHOTO/JOSH EDELSON (Photo credit should read Josh Edelson/AFP/Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Eddy Cue, Apple Senior Vice President of Internet Software and Services, walks down a flight of stairs before an Apple Special Event at Bill Graham Civic Auditorium on September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple employees line up outside Bill Graham Civic Auditorium before an Apple Special Event on September 9, 2015 in San Francisco, California. Apple Inc is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Phil Schiller, Apple Senior Vice President of Worldwide Marketing, walks down a flight of stairs before an Apple Special Event at Bill Graham Civic Auditorium on September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
Apple CEO Tim Cook announces the iPad Pro at a media event in San Francisco on September 09, 2015. AFP PHOTO/JOSH EDELSON (Photo credit should read Josh Edelson/AFP/Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple CEO Tim Cook announces the new iPad Pro during an Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
Apple Senior Vice President Philip Schiller speaks about the new iPad Pro at a media event in San Francisco on September 9, 2015. AFP PHOTO/JOSH EDELSON (Photo credit should read Josh Edelson/AFP/Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple CEO Tim Cook announces the new iPad Pro during an Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple CEO Tim Cook announces the new iPad Pro during an Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: An Apple Pencil is displayed on the screen during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple CEO Tim Cook announces the new iPad Pro during an Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
Apple Senior Vice President Philip Schiller speaks about the new iPad Pro at a media event in San Francisco on September 9, 2015. Apple on Wednesday unveiled its iPad Pro, saying the large-screen tablet has the power and capabilities to replace a laptop computer. AFP PHOTO/JOSH EDELSON (Photo credit should read Josh Edelson/AFP/Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Operations Jeff Williams speaks about the Apple Watch on stage during an Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the iPad Pro on stage during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the new Smart Connector for a keyboard on the iPad Pro during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the new keyboard for the iPad Pro during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the new keyboard for the iPad Pro during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
Apple Senior Vice President Philip Schiller speaks about the new iPad Pro at a media event in San Francisco on September 9, 2015. Apple on Wednesday unveiled its iPad Pro, saying the large-screen tablet has the power and capabilities to replace a laptop computer. AFP PHOTO/JOSH EDELSON (Photo credit should read Josh Edelson/AFP/Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the Apple Pencil and the Smart Keyboard prices for iPad Pro on stage during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the iPad Pro on stage during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the prices for iPad Pro on stage during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Internet Software and Services Eddy Cue speaks about the new Apple tv on stage during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple CEO Tim Cook introduces the New Apple TV during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple CEO Tim Cook introduces the New Apple TV during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple CEO Tim Cook introduces the New Apple TV during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the prices for iPads on stage during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Internet Software and Services Eddy Cue speaks about Aplle tv on stage during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
Apple's logo is seen among stage lights before the start of a media event in San Francisco on September 09, 2015. Apple on Wednesday unveiled its iPad Pro, saying the large-screen tablet has the power and capabilities to replace a laptop computer. AFP PHOTO/JOSH EDELSON (Photo credit should read Josh Edelson/AFP/Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
Apple CEO Tim Cook enters the stage at the start of a media event in San Francisco on September 09, 2015. Apple on Wednesday unveiled its iPad Pro, saying the large-screen tablet has the power and capabilities to replace a laptop computer. AFP PHOTO/JOSH EDELSON (Photo credit should read Josh Edelson/AFP/Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple CEO Tim Cook introduces the new iPhone 6s and 6s Plus during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
Apple CEO Tim Cook introduces the new iPhone 6s and 6s Plus during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple CEO Tim Cook talks about a sales graphic before indroducing the new iPhone 6s and 6s Plus during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Software Engineering Craig Federighi speaks about 3D Touch during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller announces new a color for the new iPhone 6s and 6s Plus during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
Apple Senior Vice President of Worldwide Marketing Phil Schiller announces new a color for the new iPhone 6s and 6s Plus during a Special Event. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
Apple CEO Tim Cook speaks about the iPad Pro during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the new iPhone 6s and 6s Plus during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the Touch ID on the new iPhone 6s and 6s Plus during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the new iPhone 6s and 6s Plus during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the iPhone 6s camera during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about iCloud storage upgrades during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks abut an iPhone upgrade program during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
New iPhone covers are displayed on screen during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco. (Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the new iPhone 6s and 6s Plus during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about iOS 9 availability during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple CEO Tim Cook speaks speaks about the new iPhone 6s and 6s Plus during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the new iPhone 6s and 6s Plus during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about iPhone docks during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the new iPhone 6s and 6s Plus during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about iPhone prices during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple CEO Tim Cook speaks about the Apple Watch during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple CEO Tim Cook stands on stage during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: The new Apple iPad Pro is seen in the demo area after an Apple special event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Two Apple Watches with the new Hermes leather bands are displayed in the demo area after an Apple special event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: A man uses the new Apple Pencil on an iPad Pro after an Apple special event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Tim Cook speaks during an Apple Special Event on at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Tim Cook speaks about the Apple Watch during an Apple Special Event on at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Operations Jeff Williams speaks about Aplle Watch apps during an special event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Event staff look at a computer in front of an Apple logo outside Bill Graham Civic Auditorium on September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
Apple
An Apple logo is seen outside Bill Graham Civic Auditorium (Photo by Stephen Lam/ Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: An Apple logo hangs on the outside Bill Graham Civic Auditorium on September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)
