Uber Crunches User Data To Determine Where The Most 'One-Night Stands' Come From
SAN FRANCISCO (CBS SF) -- Ride service Uber has crunched numbers on its customer usage determine which cities it serves rank highest in the number of so-called "one-night stands" and promoting itself as an alternative to the "walk of shame."
In a blog on the company website, Uber said it tracked usage of the service during Friday and Saturday nights that were specific to those who "on occasion found love that you might immediately regret upon waking up the morning after." The blog even gave these rides a name - a 'Ride of Glory' – and the people who take such rides 'RoGers'
A RoGer is anyone who took a ride between 10pm and 4am on a Friday or Saturday night, and then took a second ride from within 1/10th of a mile of the previous nights' drop-off point 4-6 hours later (enough for a quick night's sleep).
According to the analysis, Boston had the most Rides of Glory among cities where Uber service is available, followed by Seattle, Washington DC and San Francisco.
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A further analysis which omitted the "weekend night" restriction showed that the number of Rides of Glory spiked in the days surrounding Tax Day on April 15 and Cinco de Mayo. Meanwhile, the brief overnight stays appeared to drop noticeably around Valentine's Day and the 4/20 marijuana "holiday."
In addition, the user analysis showed which neighborhoods the Rides of Glory were most likely to have come from the night before.
In San Francisco, the most one-night stands originated in Chinatown, the Mission, Downtown, Bernal Heights, Russian Hill, the Marina, and the Castro-Upper Market area.
Uber said it was also able to determine that the greater the female-to-male ratio in a city's neighborhood, the more likely that neighborhood had a Ride of Glory.
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