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With such a high price tag for Super Bowl ads, the pressure is on in 2024 for advertisers to create memorable and impactful commercials that connect with millions of viewers — and, for Bud Light, to distance itself from controversy.
Super Bowl opening night evolved into a wacky, circus-like spectacle long before Las Vegas had a chance to host the NFL's biggest game.
Usher talks with correspondent Tracy Smith about his residency, the impending release of his album, "Coming Home," and how he's preparing to headline the 2024 Super Bowl halftime show.
Las Vegas has never hosted the Super Bowl before and was historically shunned by professional sports teams because of its "seedy" reputation. Local experts and performer Wayne Newton talk about why public perceptions of Sin City have started to change.
Angsty fans have speculated for days over how Taylor Swift can perform a concert as part of her Eras Tour in Tokyo, and a day later support boyfriend Travis Kelce at Super Bowl LVIII in Las Vegas.
A San Francisco 49ers fan in Placerville is gearing up to watch another Super Bowl with one of the most unique collections of memorabilia in the area.
With five Super Bowl wins under their belt, the 49ers have a rich history. CBS News Bay Area recently talked to a man who was there for most of those victories.
While Super Bowl tickets may be out of some people's price ranges, San Francisco 49ers fans in the capital region aren't letting it stop them from traveling down to Las Vegas.
The term "die-hard 49ers fan" get thrown around a lot, but few meet the literal definition the way San Jose's Bruce Ventura does.
Jake Gadon caught up with 49ers defensive tackle Arik Armstead following the team's NFC championship win.
Taylor Swift is single-handedly reviving interest in pro football among younger U.S. adults, polling data shows.
The early money is heavily on Kansas City to repeat as Super Bowl champions when the Chiefs face the San Francisco 49ers in the Super Bowl on Feb. 11.
In seven years in charge in San Francisco, Kyle Shanahan has turned overlooked quarterbacks into productive ones, has led the 49ers to four NFC championship trips and now has the Niners in the Super Bowl for the second time in the past five seasons.
As the 49er Faithful plan their trips to Las Vegas for Super Bowl LVIII, there are some off-the-beaten-path experiences local residents know visitors may miss if they stay on The Strip.
Rey Pena has been a San Francisco 49ers fan since his dad took him to his first game when he was 5 years old. Since then, he has cheered on Sourdough Sam and the team through decades of ups and downs.
Four years after a dispiriting loss the Kansas City Chiefs in Super Bowl LIV, the San Francisco 49ers are aiming to even the score after finally climbed back up the playoff mountain to return to the big game in Las Vegas.
The San Francisco 49ers Super Bowl appearance is about two weeks away, but fan excitement is already reaching a peak in the Bay Area.
The San Francisco 49ers were the only team that didn't pull off a second-half rally in the regular season, but they managed two spectacular comebacks in the playoffs, including Sunday's historic win over the Lions.
A Sacramento elementary school student received the surprise of a lifetime after receiving tickets to the Super Bowl.
As some of the 49er Faithful start making plans to get to the Super Bowl party in Las Vegas to root the team on, some airlines are beefing up their flight schedule from the Bay to Sin City to accommodate the crowds.
The lowest ticket prices for Super Bowl 2024 are near $10,000 on Seat Geek. Here's the average price for a ticket to the big game at Allegiant Stadium in Las Vegas, Nevada.
Taylor Swift is set to wrap up a four-night series of shows in Tokyo on Feb. 10. Here's how the time difference could help her make it to Las Vegas in time to watch Travis Kelce in the Super Bowl.
The San Francisco 49ers rallied from 17 points down at halftime to beat the Detroit Lions 34-31 on Sunday and reach the Super Bowl.
The defending champion Kansas City Chiefs will take on the San Francisco 49ers in the Super Bowl on Feb. 11.
Bud Light said it will return to the Super Bowl in 2024 with a humorous ad featuring "fan-favorite characters."
A Powerball ticket worth nearly $1.4 million sold at a Sacramento area gas station, according to the California State Lottery.
Hundreds gathered outside of Pitman High School in Turlock for a candlelight vigil Wednesday night, remembering three members of the Lourenco family killed in a crash on Sunday.
With just over three months to go from the A's playing their first baseball game in West Sacramento, the city is bracing for a lot more cars and traffic.
It was a surprise reunion for firefighters at Sacramento Station 6 who met the baby they helped save after her mother delivered her on the side of Highway 99 in June.
A person riding a mobility scooter is dead after they were hit by a vehicle in Modesto Wednesday night, police said.
Hundreds gathered outside of Pitman High School in Turlock for a candlelight vigil Wednesday night, remembering three members of the Lourenco family killed in a crash on Sunday.
The move is in response to growing concerns over bird flu cases in the state and across the country.
With just over three months to go from the A's playing their first baseball game in West Sacramento, the city is bracing for a lot more cars and traffic.
A Powerball ticket worth nearly $1.4 million sold at a Sacramento area gas station, according to the California State Lottery.
It was a surprise reunion for firefighters at Sacramento Station 6 who met the baby they helped save after her mother delivered her on the side of Highway 99 in June.
For the first time ever, the X Games will call Sacramento home and will be held in the city from 2025 through 2027, officials announced Thursday.
Sacramento police say of the city's 6,000-plus meters, more than 1,300 have been damaged in the past three months.
A number of prominent Sacramentans have called the place home.
One family from South America is making Sacramento their new home thanks to United Way's literacy tutoring program.
A husband and wife were left in critical condition following a house fire in Sacramento, officials said Tuesday.
An 8-month-old girl died and three adults were injured in a crash in California's Central Valley on Tuesday night, the California Highway Patrol said.
The U.S. Environmental Protection Agency on Wednesday granted California its request to enforce vehicle emissions standards stricter than federal rules, including the state's ban on sales of new gasoline-powered cars.
California Gov. Gavin Newsom issued an emergency proclamation on Wednesday in response to growing concerns over bird flu cases in the state and across the country.
Researchers say the study "fundamentally changes our understanding of ground squirrels."
Officials say "clear indicators of arson" have been found in the investigation into what started the fire that destroyed the historic Bidwell Mansion in Chico.
Sacramento State football is reportedly set to bring on University of Nevada, Las Vegas assistant coach Brennan Marion to lead its program.
The teams exchanged leads seven times over the final 75 seconds, with Murray nailing the game-winner 10 seconds after DeMar DeRozan put the Kings (13-14) in front with a baseline dunk.
ESPN's Adam Schefter reported Monday that the Hornets are "in discussions" to bring on Michael Vick to lead the program.
The San Francisco 49ers have suspended linebacker De'Vondre Campbell for the final three games of the regular season after he refused to enter a game after losing his starting job.
The Athletics have added another option for their refurbished rotation, acquiring Jeffrey Springs in a multiplayer trade with the Tampa Bay Rays.
Sacramento Mayor Kevin McCarty campaigned in support of extending city manager Howard Chan's contract. But in his first action as mayor, he opposed the extension.
The 43-year-old heiress and actor has testified about her own experience as a teenager at treatment facilities.
The Supreme Court on Wednesday said it will take up a challenge to a new law that could lead to a ban on TikTok in the U.S.
"People deserve to know upfront what they're being asked to pay," FTC Chair Lina Khan said in announcing crackdown on certain consumer fees.
California Superintendent of Public Instruction Tony Thurmond is proposing a statewide policy that school districts do not cooperate with ICE.
California Gov. Gavin Newsom issued an emergency proclamation on Wednesday in response to growing concerns over bird flu cases in the state and across the country.
Cases now reported in eight states related to Yu Shang Food products sold online and at stores nationwide, officials say.
At least 364 pertussis cases were reported, marking the worst Thanksgiving week on record.
Feds warn against eating multiple products containing the vegetable, including salads, wraps, party trays and meal kits.
A California farm expanded a recall of raw milk sold in stores and halted production after state health and agriculture officials found bird flu virus in more milk samples.
A Fairfield couple had their home insurance policy canceled because of a photo taken from high above their residence. They called Kurtis when they thought the insurance carrier got it wrong.
Inflation and California's higher wages are driving up the cost of dining out, but the Call Kurtis team has found some relief for your wallet in the form of discount gift cards for restaurants.
A Sacramento mother is seeking answers—and justice—after discovering that her daughter's grave was moved without her knowledge.
A Lodi animal rescue and adoption agency said someone hijacked their Facebook page and is using it to rip people off. They reached out to the Call Kurtis team to look into it.
A Folsom viewer said a credit reporting agency is refusing to remove a debt that isn't hers. She reached out to the Call Kurtis team for help.
A Natomas mother demanded that her daughter be exhumed and cremated after a Sacramento cemetery moved her grave without telling the family.
No one — not the Governor's Office, the CHP task force, nor the attorney general — can tell us how many of the people arrested by California's Organized Retail Crime Task Force were sentenced, let alone how many went to jail, received treatment, or re-offended.
CBS News California examined retail theft rates in California and whether the high-profile Proposition 36 would help combat those crimes.
The CHP captain accused of workers' compensation fraud was the commander in charge of the fatal Mahaney Park shootout in Roseville, three officers who worked under him at the time of the shootout confirmed.
CBS News California takes a closer look at the drug component of the high-profile Proposition 36 to fact-check claims about the ballot measure from supporters and opponents.
No one wants to think about death. However, it's important to plan on what happens to your digital assets after you die.
After spending $18,000 on waterproof laminate floors, a Natomas couple spotted damage after the first cleaning.
More than a year after Hai Pham canceled the trial membership, he kept getting charged every month for it.
A Natomas mother demanded that her daughter be exhumed and cremated after a Sacramento cemetery moved her grave without telling the family.
The family contacted CBS13 and the Call Kurtis consumer investigative team to look into the matter.
The fire prompted a massive response from crews across the state, including five strike teams out of Auburn in Placer County.
The goal is to attract more women to the profession.
A new wildfire burning near the Nevada and Placer county line has forced officials to issue mandatory evacuations in both counties on Saturday.
As wildfires rage across California, new research reveals an alarming impact on one of the region's most vital industries: agriculture.
California voters will be asked to authorize the state to borrow $10 billion to pay for climate and environmental projects, including wildfire prevention.
A high school senior and his girlfriend dressed up as Santa and Mrs. Claus and handed out gifts to every student at their school, Marysville Charter Academy for the Arts.
It was a day of conquering fears and overcoming odds at the Sacramento Deep Water Channel this weekend. People living with physical disabilities got an opportunity to feel the exhilaration of setting sail.
A nutrition program to get kids excited about healthy eating in Yuba City is seeing success and now the farm-to-school program will be growing not just food but in size and opportunity.
Kids and teens in Stockton are flocking to a program that's offering them the opportunity of a lifetime.
More than one hundred customers came out to celebrate the grand reopening of a restaurant that's been around for seven decades.
Sacramento Kings players, as well as Slamson, handed out gift cards to shoppers at Raley's.
With just over three months to go from the A's playing their first baseball game in West Sacramento, the city is bracing for a lot more cars and traffic.
It was a surprise reunion for firefighters at Sacramento Station 6 who met the baby they helped save after her mother delivered her on the side of Highway 99 in June of 2024.
Three people were taken to the hospital after a five-vehicle crash on Highway 99 just north of Yuba City closed the highway in both directions on Wednesday afternoon, the California Highway Patrol said.
Many people gathered in Turlock to remember a teacher and her husband and daughter who were killed in a crash over the weekend.