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With such a high price tag for Super Bowl ads, the pressure is on in 2024 for advertisers to create memorable and impactful commercials that connect with millions of viewers — and, for Bud Light, to distance itself from controversy.
Super Bowl opening night evolved into a wacky, circus-like spectacle long before Las Vegas had a chance to host the NFL's biggest game.
Usher talks with correspondent Tracy Smith about his residency, the impending release of his album, "Coming Home," and how he's preparing to headline the 2024 Super Bowl halftime show.
Las Vegas has never hosted the Super Bowl before and was historically shunned by professional sports teams because of its "seedy" reputation. Local experts and performer Wayne Newton talk about why public perceptions of Sin City have started to change.
Angsty fans have speculated for days over how Taylor Swift can perform a concert as part of her Eras Tour in Tokyo, and a day later support boyfriend Travis Kelce at Super Bowl LVIII in Las Vegas.
A San Francisco 49ers fan in Placerville is gearing up to watch another Super Bowl with one of the most unique collections of memorabilia in the area.
With five Super Bowl wins under their belt, the 49ers have a rich history. CBS News Bay Area recently talked to a man who was there for most of those victories.
While Super Bowl tickets may be out of some people's price ranges, San Francisco 49ers fans in the capital region aren't letting it stop them from traveling down to Las Vegas.
The term "die-hard 49ers fan" get thrown around a lot, but few meet the literal definition the way San Jose's Bruce Ventura does.
Jake Gadon caught up with 49ers defensive tackle Arik Armstead following the team's NFC championship win.
Taylor Swift is single-handedly reviving interest in pro football among younger U.S. adults, polling data shows.
The early money is heavily on Kansas City to repeat as Super Bowl champions when the Chiefs face the San Francisco 49ers in the Super Bowl on Feb. 11.
In seven years in charge in San Francisco, Kyle Shanahan has turned overlooked quarterbacks into productive ones, has led the 49ers to four NFC championship trips and now has the Niners in the Super Bowl for the second time in the past five seasons.
As the 49er Faithful plan their trips to Las Vegas for Super Bowl LVIII, there are some off-the-beaten-path experiences local residents know visitors may miss if they stay on The Strip.
Rey Pena has been a San Francisco 49ers fan since his dad took him to his first game when he was 5 years old. Since then, he has cheered on Sourdough Sam and the team through decades of ups and downs.
Four years after a dispiriting loss the Kansas City Chiefs in Super Bowl LIV, the San Francisco 49ers are aiming to even the score after finally climbed back up the playoff mountain to return to the big game in Las Vegas.
The San Francisco 49ers Super Bowl appearance is about two weeks away, but fan excitement is already reaching a peak in the Bay Area.
The San Francisco 49ers were the only team that didn't pull off a second-half rally in the regular season, but they managed two spectacular comebacks in the playoffs, including Sunday's historic win over the Lions.
A Sacramento elementary school student received the surprise of a lifetime after receiving tickets to the Super Bowl.
As some of the 49er Faithful start making plans to get to the Super Bowl party in Las Vegas to root the team on, some airlines are beefing up their flight schedule from the Bay to Sin City to accommodate the crowds.
The lowest ticket prices for Super Bowl 2024 are near $10,000 on Seat Geek. Here's the average price for a ticket to the big game at Allegiant Stadium in Las Vegas, Nevada.
Taylor Swift is set to wrap up a four-night series of shows in Tokyo on Feb. 10. Here's how the time difference could help her make it to Las Vegas in time to watch Travis Kelce in the Super Bowl.
The San Francisco 49ers rallied from 17 points down at halftime to beat the Detroit Lions 34-31 on Sunday and reach the Super Bowl.
The defending champion Kansas City Chiefs will take on the San Francisco 49ers in the Super Bowl on Feb. 11.
Bud Light said it will return to the Super Bowl in 2024 with a humorous ad featuring "fan-favorite characters."
Since the summer, they've seized more than 8,000 illegal marijuana plants at in-home grow operations that they deemed were dangerous to surrounding neighbors.
The American River Bridge Deck Replacement Project has been in the works for years but neighbors say construction at all hours of the night is becoming unbearable.
A Rancho Cordova company is developing battery backup devices that activate automatically during blackouts.
Recent video released by Palisades Tahoe shows a blanket of snow covering Olympic Village.
Dashcam footage obtained by CBS Sacramento captured the moment a driver slammed into another vehicle on Highway 50 in Sacramento on Thursday.
The sheriff's office is warning an Antelope neighborhood about a sexually violent predator.
Dashcam footage obtained by CBS Sacramento captured the moment a driver slammed into another vehicle on Highway 50 in Sacramento on Thursday.
Since the summer, they've seized more than 8,000 illegal marijuana plants at in-home grow operations that they deemed were dangerous to surrounding neighbors.
The City of Marysville and the owners of the Hotel Marysville reached a settlement agreement following a lawsuit, leading to the city now owning the building and receiving $700,000 to go toward demolition.
The American River Bridge Deck Replacement Project has been in the works for years but neighbors say construction at all hours of the night is becoming unbearable.
The American River Bridge Deck Replacement Project has been in the works for years but neighbors say construction at all hours of the night is becoming unbearable.
Sacramento is slowly inching closer to building a new bridge that could one day expand light rail to Sacramento International Airport.
Tens of thousands of dollars are being given away to aspiring Sacramento filmmakers who are willing to tell their stories on TV.
City leaders are considering declaring a traffic fatality state of emergency.
The bridge has never opened due to safety concerns, and now the city's original deadline to come up with a solution has been missed.
A Southwest Airlines flight from Oakland to Reno was forced to make an emergency landing in Sacramento Wednesday evening, the second such incident involving a Southwest flight from the Bay Area in as many days.
A multi-day storm system brings more rain and Sierra snow through the end of the week. Our First Alert Weather team has made Wednesday, Thursday and Friday First Alert Action days.
The California Air Resources Board voted Friday to approve changes to a key climate program aimed at reducing planet-warming emissions from transportation fuels.
The $10 billion state bond will fund wildfire prevention, clean water, and protect against climate risks. It also has millions of dollars earmarked for California state parks.
Strong wind gusts ripped through Northern California overnight and into Wednesday, causing some damage and keeping fire crews on alert.
Meet Roy Al, the new mascot for the Sacramento Kings who was introduced when the team unveiled their 2024-2025 City Edition jerseys.
Lindsey Vonn says she is coming out of retirement to rejoin the U.S. Ski Team in an attempt to race again at age 40.
It's expected to draw the biggest crowd ever for a boxing match outside of Las Vegas and it's happening in Arlington.
Sacramento's city council on Tuesday unanimously voted to approve the term sheet for the proposed new soccer stadium and an entertainment center in town.
San Francisco 49ers coach Kyle Shanahan called a sideline spat involving star receiver Deebo Samuel and two teammates an "overreaction" and said the team has put it to rest.
Sacramento city leaders met Thursday morning in Old Sacramento to announce plans to upgrade the waterfront and construct a new hotel downtown.
Kennedy has a long record of criticizing vaccines, including spreading misleading claims about their safety.
Among the 757 reports received, 4% had unusual descriptions, like "green fireball" or "a jelly fish with [multicolored] flashing lights."
Billionaires Elon Musk and Vivek Ramaswamy will head an effort, dubbed DOGE, to reduce wasteful federal spending. Here's what it's about.
Ballot Measure N has passed in Stockton with more than 60% of the vote. The measure gives equal power to the police and fire unions and the city when it comes to negotiating contracts.
U.S. Consumer Product Safety Commission issues urgent safety alert after ninth recall of adult bed rails in three years.
Sacramento County is reporting a staggering drop in the number of fentanyl-related deaths so far this year when compared to all of 2023.
Consumer Reports applauds food giant's decision after less-than-expected demand for the meal kits from school districts.
Robert F. Kennedy Jr. has vowed to combat "the chronic disease epidemic in this country" in the Trump administration, with the slogan "Make America Healthy Aagain."
The packaging label omitted a key ingredient, prompting a Food and Drug Administration recall.
A Fairfield couple had their home insurance policy canceled because of a photo taken from high above their residence. They called Kurtis when they thought the insurance carrier got it wrong.
Inflation and California's higher wages are driving up the cost of dining out, but the Call Kurtis team has found some relief for your wallet in the form of discount gift cards for restaurants.
A Sacramento mother is seeking answers—and justice—after discovering that her daughter's grave was moved without her knowledge.
A Lodi animal rescue and adoption agency said someone hijacked their Facebook page and is using it to rip people off. They reached out to the Call Kurtis team to look into it.
A Folsom viewer said a credit reporting agency is refusing to remove a debt that isn't hers. She reached out to the Call Kurtis team for help.
A Natomas mother demanded that her daughter be exhumed and cremated after a Sacramento cemetery moved her grave without telling the family.
No one — not the Governor's Office, the CHP task force, nor the attorney general — can tell us how many of the people arrested by California's Organized Retail Crime Task Force were sentenced, let alone how many went to jail, received treatment, or re-offended.
CBS News California examined retail theft rates in California and whether the high-profile Proposition 36 would help combat those crimes.
The CHP captain accused of workers' compensation fraud was the commander in charge of the fatal Mahaney Park shootout in Roseville, three officers who worked under him at the time of the shootout confirmed.
CBS News California takes a closer look at the drug component of the high-profile Proposition 36 to fact-check claims about the ballot measure from supporters and opponents.
More than a year after Hai Pham canceled the trial membership, he kept getting charged every month for it.
A Natomas mother demanded that her daughter be exhumed and cremated after a Sacramento cemetery moved her grave without telling the family.
The family contacted CBS13 and the Call Kurtis consumer investigative team to look into the matter.
The Call Kurtis team has found that some companies you may already be doing business with may offer streaming for free, or at deeply discounted rates.
During the last few years, the issue for the real estate market in Sacramento was that few homes were for sale. But, that has changed. Inventory is now up. Unfortunately, demand for that residential inventory isn't.
The fire prompted a massive response from crews across the state, including five strike teams out of Auburn in Placer County.
The goal is to attract more women to the profession.
A new wildfire burning near the Nevada and Placer county line has forced officials to issue mandatory evacuations in both counties on Saturday.
As wildfires rage across California, new research reveals an alarming impact on one of the region's most vital industries: agriculture.
California voters will be asked to authorize the state to borrow $10 billion to pay for climate and environmental projects, including wildfire prevention.
It was a day of conquering fears and overcoming odds at the Sacramento Deep Water Channel this weekend. People living with physical disabilities got an opportunity to feel the exhilaration of setting sail.
A nutrition program to get kids excited about healthy eating in Yuba City is seeing success and now the farm-to-school program will be growing not just food but in size and opportunity.
Kids and teens in Stockton are flocking to a program that's offering them the opportunity of a lifetime.
More than one hundred customers came out to celebrate the grand reopening of a restaurant that's been around for seven decades.
Pursuing higher education can be challenging for any college-bound student and for former foster youth, doing it alone can seem impossible.
Hunter Sowards reports.
A Rancho Cordova company is developing battery backup devices that activate automatically during blackouts.
Since the summer, Fairfield police have seized thousands of illegal plants at in-home grows they deemed dangerous to surrounding neighbors.
Sacramento Mayor Darrell Steinberg, accompanied by other city officials, announced a $46 million investment to revitalize the Old Sacramento waterfront and the construction of a new hotel at the SAFE Credit Convention Center.
Dashcam footage obtained by CBS Sacramento captured the moment a driver slammed into another vehicle on Highway 50 in Sacramento on Thursday.