'Trophy' T-shirt Puts Consumer Cross-Hairs On Target
Big-box retailer Target (TGT) has become the target of widespread criticism online, for marketing a T-shirt emblazoned with the word "Trophy" to its female customers.
Along with angry comments on Twitter and other social media, a woman in Wisconsin has filed a petition on Change.org, calling on the company to stop selling a shirt that it says not only demeans and objectifies women, but also "shows their ignorance to their own female market." That petition now has several hundred signatures.
For its part Target is in full damage-control mode, apologizing across a wide spectrum of media for the Trophy T-shirt, as well as other similarly labeled items of clothing.
"It is never our intention to offend anyone," the company said in a statement to CBS. "These shirts are intended as a fun wink and we have received an overwhelmingly positive response from our guests."
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