Tiger Woods Nike Commercial

Nike aired a TV commercial on April 7, 2010, featuring Tiger Woods and the voice of his late father, Earl Woods, an edgy move that calls out his personal problems on the eve of his return to competitive golf. The ad aired on ESPN and the Golf Channel just one day before the start of the Masters.

In the stark, black-and-white ad, a solemn Tiger Woods looks directly into the camera without speaking while a recording of his late father is heard, speaking about taking responsibility. "Did you learn anything?" Earl Woods says. Nike aired the TV commercial on April 7, 2010.

Tiger Woods is returning to golf after a leave that followed revelations of infidelities and a stint in rehab. The Nike ad marks the first TV ad for Woods - who had been the face of many companies - since his problems surfaced in November 2009. The new Nike ad, which aired April 7, 2010, plays off Woods' prodigy aura by using his father, Earl Jones, who is partly credited with Woods' early success.

Nike Inc. is one of the few sponsors to stand by Tiger Woods during his troubles. Woods is the face of the company's golf line and will be using its products when he plays in Augusta, Ga. on April 8, 2010. "We support Tiger and his family. As he returns to competitive golf, the ad addresses his time away from the game using the powerful words of his father," Nike said in a statement. Woods' father, Earl Woods, is seen here.

Nike typically doesn't shy away from mentioning athletes' troubles in its ads, experts say. The company has stuck by other athletes with personal problems, such as basketball star Charles Barkley, who famously said in one ad he shouldnt' be a role model. Tiger Woods and his father, Earl Woods, are seen here.

Woods has repeatedly said since re-emerging into public life that he strayed from the values instilled in him by his parents. In the commercial, Tiger Woods does not speak and barely blinks, while Earl Woods is heard saying in the background: "Tiger, I am more prone to be inquisitive to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are, and did you learn anything?"

Tiger Woods had been the sports world's biggest moneymaker and was the first $1 billion earner. But he lost top endorsements from companies such as Accenture LLP and AT&T Inc. as the scandal unfolded. Other companies like Procter & Gamble Co.'s Gillette unit, didn't drop him outright, although it stopped featuring him in advertisements.

Nike aired a TV commercial on April 7, 2010, featuring Tiger Woods and the voice of his late father, Earl Woods, an edgy move that calls out his personal problems on the eve of his return to competitive golf. The ad aired on ESPN and the Golf Channel just one day before the start of the Masters.

In the stark, black-and-white ad, a solemn Tiger Woods looks directly into the camera without speaking while a recording of his late father is heard, speaking about taking responsibility. "Did you learn anything?" Earl Woods says. Nike aired the TV commercial on April 7, 2010.

Tiger Woods is returning to golf after a leave that followed revelations of infidelities and a stint in rehab. The Nike ad marks the first TV ad for Woods - who had been the face of many companies - since his problems surfaced in November 2009. The new Nike ad, which aired April 7, 2010, plays off Woods' prodigy aura by using his father, Earl Jones, who is partly credited with Woods' early success.

Nike Inc. is one of the few sponsors to stand by Tiger Woods during his troubles. Woods is the face of the company's golf line and will be using its products when he plays in Augusta, Ga. on April 8, 2010. "We support Tiger and his family. As he returns to competitive golf, the ad addresses his time away from the game using the powerful words of his father," Nike said in a statement.

Nike typically doesn't shy away from mentioning athletes' troubles in its ads, experts say. The company has stuck by other athletes with personal problems, such as basketball star Charles Barkley, who famously said in one ad he shouldnt' be a role model.

Woods has repeatedly said since re-emerging into public life that he strayed from the values instilled in him by his parents. In the commercial, Tiger Woods does not speak and barely blinks, while Earl Woods is heard saying in the background: "Tiger, I am more prone to be inquisitive to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are, and did you learn anything?"

Tiger Woods had been the sports world's biggest moneymaker and was the first $1 billion earner. But he lost top endorsements from companies such as Accenture LLP and AT&T Inc. as the scandal unfolded. Other companies like Procter & Gamble Co.'s Gillette unit, didn't drop him outright, although it stopped featuring him in advertisements.

Nike aired a TV commercial on April 7, 2010, featuring Tiger Woods and the voice of his late father, Earl Woods, an edgy move that calls out his personal problems on the eve of his return to competitive golf. The ad aired on ESPN and the Golf Channel just one day before the start of the Masters.