The evolution of the CBS Eye
Creative director Bill Golden, who designed the logo, was inspired when he drove through Pennsylvania Dutch country. He became intrigued by the hex symbols resembling the human eye that are drawn on Shaker barns to ward off evil spirits. He also came across a drawing he admired, that had the look of an eye, in a Shaker art book from the 1950s. With the help of graphic artist Kurt Weihs, the Eye logo was created.
The CBS Eye turns 60
1950s
The CBS Eye turns 60
1950s
1950s
The CBS Eye turns 60
1960s
The CBS Eye turns 60
1970s
The CBS Eye turns 60
1980s
The CBS Eye turns 60
1990s
The CBS Eye turns 60
2000s
The CBS Eye turns 60