SXSW Festival 2013

Justin Timberlake performs at Myspace Secret Show @ SXSW on March 16, 2013 in Austin, Texas.

The annual South by Southwest Festival officially kicked off on March 8, 2013, bringing together bands, moviemakers and the latest in interactive and media technology.

Prince performs at the Samsung Galaxy presents Prince and A Tribe Called Quest at SXSW on March 16, 2013 in Austin, Texas.

Actor Zac Efron arrives to the screening of "At Any Price" during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 16, 2013 in Austin, Texas.

Actress Britt Marling attends the premiere of "The East" during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 16, 2013 in Austin, Texas.

Actors Dennis Quaid and Zac Efron arrive at the screening of "At Any Price" during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 16, 2013 in Austin, Texas.

Actor Alexander Skarsgard attends the premiere of "The East" during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 16, 2013 in Austin, Texas.

Musician Billie Joe Armstrong of Green Day performs during the 2013 SXSW Music, Film + Interactive Festival at ACL Live on March 15, 2013 in Austin, Texas.

A fan jumps into the crowd at Green Day during the 2013 SXSW Music, Film + Interactive Festival at ACL Live on March 15, 2013 in Austin, Texas.

Actress Ellen Page attends the premiere of "The East" during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 16, 2013 in Austin, Texas.

LL Cool J performs during the 2013 SXSW Music, Film + Interactive Festival at the Doritos Bold Stage on March 14, 2013 in Austin, Texas.

Ice Cube performs during the 2013 SXSW Music, Film + Interactive Festival at the Doritos Bold Stage on March 14, 2013 in Austin, Texas.

Butch Walker performs at Crush Night At SXSW at Vice Bar on March 15, 2013 in Austin, Texas.

Dillon Francis performs at the Myspace Secret Shows at 2013 SXSW Presented by Chevrolet at the Copper Tank Events Center on March 15, 2013 in Austin, Texas.

Musicians Dave Stewart and Stevie Nicks arrive at the screening of "In Your Dreams: Stevie Nicks" during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 14, 2013, in Austin, Texas.

Singer Michelle Branch arrives at the screening of "In Your Dreams:Stevie Nicks" during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 14, 2013, in Austin, Texas.

Rap and reggae artist Snoop Lion attends the "Reincarnated" Red Carpet Arrivals at the 2013 SXSW Music, Film + Interactive Festival held at the Paramount Theatre on March 14, 2013 in Austin, Texas.

Alexis Krauss of Sleigh Bells performs at the Myspace Secret Shows at 2013 SXSW Presented by Chevrolet at the Copper Tank Events Center on March 15, 2013 in Austin, Texas.

Andrea Adolph and Breakfast perform at The Oakley and Wreckroom Musical Presentation at The W Hotel on March 15, 2013 in Austin, Texas.

Rap and Reggae artist Snoop Lion attends the 'Reincarnated' screnning at the 2013 SXSW Music, Film + Interactive Festival held at the Paramount Theatre on March 14, 2013, in Austin, Texas.

Musician and director Dave Grohl arrives at the screening of "Sound City" during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 13, 2013, in Austin, Texas.

Musician/director Jared Leto arrives to the screening of "Artifact" during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 13, 2013, in Austin, Texas.

Musician Rick Springfield arrives at the screening of "Sound City" during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 13, 2013, in Austin, Texas.

Joseph Gordon-Levitt arrives at a screening of "Don Jon's Addiction" at the SXSW Film Festival on March 11, 2013, in Austin, Texas.

Brie Larson arrives at a screening of "Don Jon's Addiction" at the SXSW Film Festival on March 11, 2013, in Austin, Texas.

Tony Danza arrives at a screening of "Don Jon's Addiction" at the SXSW Film Festival on March 11, 2013, in Austin, Texas.

Selena Gomez arrives at the U.S. premiere of "Spring Breakers" at the SXSW Film Festival, on March 10, 2013, in Austin, Texas.

Attendees at the South by Southwest SXSW interactive trade show introduce themselves to a Beam robot video conferencing device, March 12, 2013. The device, in production since November and popular among SXSW attendees, marries an Internet video conferencing screen atop a pedestal with motorized base that can twist and turn on command from the user appearing on-screen.

James Franco arrives at the U.S. premiere of "Spring Breakers" at the SXSW Film Festival, on March 10, 2013, in Austin, Texas.

Harmony Korine arrives at the U.S. premiere of "Spring Breakers" at the SXSW Film Festival, on March 10, 2013, in Austin, Texas.

Rachel Korine arrives at the U.S. premiere of "Spring Breakers" at the SXSW Film Festival, on March 10, 2013, in Austin, Texas.

Ashley Benson arrives at the U.S. premiere of "Spring Breakers" at the SXSW Film Festival, on March 10, 2013, in Austin, Texas.

Actor Matthew McConaughey poses for a portrait at the "Mud" screening at the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 10, 2013, in Austin, Texas.

Ben Bridwell of Band of Horses performs during the Samsung Galaxy Sound Stage at SXSW presents Band Of Horses and The Roots on March 9, 2013, in Austin, Texas.

Black Thought of The Roots performs during the Samsung Galaxy Sound Stage at SXSW presents Band Of Horses and The Roots on March 9, 2013, in Austin, Texas.

Captain Kirk Douglas of The Roots performs during the Samsung Galaxy Sound Stage at SXSW presents Band Of Horses and The Roots on March 9, 2013, in Austin, Texas.

A general view of the VEVO TV Launch at SXSW, March 12, 2013 in Austin, Texas.

Actress Anna Kendrick attends the world premiere of "Drinking Buddies" at the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 9, 2013, in Austin, Texas.

Actress Olivia Wilde attends the world premiere of "Drinking Buddies" at the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 9, 2013, in Austin, Texas.

A SXSW Interactive Festival attendee samples LeapMotion's 3D motion control on March 9, 2013, in Austin, Texas. The flash drive-sized device utilizes only hand movement to control a computer.

Director Richard Linklater attends the screening for "Before Midnight" during the 2013 SXSW Music, Film + Interactive Festival at The Paramount Theatre on March 9, 2013, in Austin, Texas.

SXSW Interactive and Film Festival attendees crowd the Austin Convention Center on March 9, 2013, in Austin, Texas.

Actors Paul Rudd, left, and Emile Hirsch speak at the screening of "Prince Avalanche" during the 2013 SXSW Music, Film + Interactive Festival at The Paramount Theatre on March 9, 2013, in Austin, Texas.

Actress Mia Maestro attends the "Some Girl(s)" red carpet arrivals at the 2013 SXSW Music, Film + Interactive Festival held at the Topfer Theatre at ZACH on March 9, 2013, in Austin, Texas.

Author Neil Gaiman poses at the Warner Brothers TV 2013 SXSW party on March 9, 2013, in Austin, Texas.

Actors Simon Baker and Rose Byrne attend the "I Give It A Year" red carpet arrivals at the 2013 SXSW Music, Film + Interactive Festival held at the Topfer Theatre at ZACH on March 9, 2013, in Austin, Texas.

This strange-looking 50-foot-tall plastic bottle tower was actually part of a demonstration for the Lytro light field cameras.

"It's kind of like Tron," MakerBot CEO Bre Pettis explained, as a prototype of the new Digitizer 3D printer - shown for the first time at SXSW - fired its laser scanners at a garden gnome.

Actress Olivia Wilde arrives at a screening of "The Incredible Burt Wonderstone" during the 2013 SXSW Music, Film + Interactive Festival, at the Paramount Theatre on March 8, 2013, in Austin, Texas.

From left, actors Steve Carell, Olivia Wilde and Jim Carrey arrive at the world premiere of "The Incredible Burt Wonderstone" during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 8, 2013, in Austin, Texas.

Bruce Campbell arrives at the screening of "Evil Dead" during the 2013 SXSW Music, Film + Interactive Festival at the Paramount Theatre on March 8, 2013, in Austin, Texas.

Actress Jane Levy attends the world premiere of "Evil Dead" on the opening night of the SXSW Film Festival, Friday, March 8, 2013, in Austin, Texas.

Singer Fergie attends the "Scenic Route" screening at the 2013 SXSW Music, Film + Interactive Festival held at the Topfer Theatre at ZACH on March 8, 2013, in Austin, Texas.

Singer Wayne Coyne of the Flaming Lips performs at the 2013 SXSW Music, Film + Interactive Festival held at the Auditorium Shores on March 15, 2013 in Austin, Texas.

Singer Dave Grohl performs at the Grohl/HRT 2013 SXSW Music, Film + Interactive Festival held at Stubb's Bar-B-Q on March 14, 2013 in Austin, Texas.

Bridget Kelly performs during the BET Music Matters Showcase at Brazos Hall on March 14, 2013 in Austin, Texas.

Skylar Grey attends the Oakley and Wreckroom musical presentation at The W hotel on March 15, 2013 in Austin, Texas.