"Running of the Brides" at Filene's Basement

Women protect wedding gowns they just ripped off the racks during the annual "Running of the Brides" sale of designer wedding dresses on Feb. 18, 2011, at Filene's Basement department store in New York. Women bring a team of family and friends to help them gather and try on bargain-priced dresses that normally retail for several times the sale price.

Lauren Grace, center, celebrates finding a wedding gown with her aunt Diane Wood, left, and friends during the annual "Running of the Brides" sale of designer wedding dresses on Feb. 18, 2011, at Filene's Basement department store in New York.

A woman carries several wedding gowns through the racks during the annual "Running of the Brides" sale of designer wedding dresses on Feb. 18, 2011, at Filene's Basement department store in New York.

Cristina Umana, right, holds a mirror for her sister Katherine Umana, left, during the annual "Running of the Brides" sale of designer wedding dresses on Feb. 18, 2011, at Filene's Basement department store in New York.

A woman holds a sign as she searches for the correct size wedding gown during the annual "Running of the Brides" sale of designer wedding dresses on Feb. 18, 2011, at Filene's Basement department store in New York.

Sheryl George, center, smiled as she found a wedding gown during the annual "Running of the Brides" sale of designer wedding dresses on Feb. 18, 2011, at Filene's Basement department store in New York.

Jen Larrinaga, center, tries on a wedding gown during the annual "Running of the Brides" sale of designer wedding dresses on Feb. 18, 2011, at Filene's Basement department store in New York.

Women run through aisles with wedding gowns they just ripped off the racks during the annual "Running of the Brides" sale of designer wedding dresses on Feb. 18, 2011, at Filene's Basement department store in New York.

Nikki Saucier, right, tries on one of many wedding gowns during the annual "Running of the Brides" sale of designer wedding dresses on Feb. 18, 2011, at Filene's Basement department store in New York.

A woman carries several wedding gowns throughout the aisle during the annual "Running of the Brides" sale of designer wedding dresses on Feb. 18, 2011, at Filene's Basement department store in New York.

Lauren Grace tries on a wedding gown during the annual "Running of the Brides" sale of designer wedding dresses on Feb. 18, 2011, at Filene's Basement department store in New York.