Peru's K-Pop invasion
The Arenales shopping center has entire floors dedicated to South Korean music, clothes and food.
K-pop is a movement, especially strong in Peru and Chile, that goes far beyond Psy and "Gangnam Style." Teenagers throughout Latin America have long looked north for pop music inspiration. Now the East is rising, with a large and enthusiastic cult of fans in some countries following the K-pop music from Korea.
While there is little hard data, there is no questioning the fervor of the fans who turn up at Ramon Castilla Park each Saturday and emulate the dances of K-pop bands.
Joong was met by thousands of fans when he arrived at the airport in Peru's capital in February this year.
Teenagers throughout Latin America have long looked north for pop music inspiration. Now the East is rising, with a large and enthusiastic cult of fans in some countries following the K-pop music from Korea.
Silvia and her friends are all dressed in costumes in the style of characters from Korean comic books.
"Although you won't believe it, in Peru the K-pop groups are starting to be more popular than Justin Bieber, Lady Gaga or Demi Lovato," said Diana Rodriguez, who is capitalizing on the trend by organizing Korean dance contests throughout Peru.
Hundreds of K-pop fans gather each week in the downtown park to dance to the energetic music. Some dress up as Korean comic book characters.