L.A.'s new modern art museum
The Broad, a brand-new museum of contemporary art in Los Angeles, is housed in a building that is in itself a remarkable piece of work, designed by architecture firm Diller Scofidio + Renfro.
The Broad
The museum, which opened to the public on September 20, 2015, houses art from the collection of philanthropists Eli and Edie Broad (pictured), which contains more than 2,000 pieces of post-war and contemporary art.
The Broad
The Broad features works by such artists as Andy Warhol, Jeff Koons, Jasper Johns and Cindy Sherman.
Pictured: Robert Therrien's "Under the Table" (1994).
The Broad
The 120,000-square-foot, $140 million building features two floors of gallery space. The striking criss-cross exterior provides a skylight 23 feet up in the air, "but when you're in the gallery, you notice just the beautiful light on the art," Joanne Heyler, the Broad's director and chief curator, told CBS News.
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The Broad's lobby.
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The escalator leading from The Broad's lobby.
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A view of the Broad's third floor galleries.
Ed Ruscha
"Norm's, La Cienega, on Fire" by Ed Ruscha (1964). Oil and pencil on canvas.
Yayoi Kusama
"Infinity Mirrored Room - The Souls of Millions of Light Years Away" by Yayoi Kusama (2013). Wood, metal, glass mirrors, plastic, acrylic panel, rubber, LED lighting system, acrylic balls and water.
Roy Lichtenstein
"I...I'm Sorry!" by Roy Lichtenstein (1965-66). Oil and Magna on canvas.
Robert Rauschenberg
"Untitled " by Robert Rauschenberg (1954). Oil, fabric and newspaper on canvas.
Cindy Sherman
"Untitled Film Still #43" by Cindy Sherman (1979). Gelatin silver print.
Sherman was one artist whose works the Broads began collecting very early in her career. "Cindy's work was not all that known or appreciated when they started collecting it in about 1982," said Hayler. "But today, we have a collection of her work that numbers to 124 pieces. It's the largest collection of her work anywhere. Her work has been incredibly influential in the last portion of the 20th century and through today. And we've got almost a standing order with her work. We acquire something from every body of work that she's created in her entire career.
"It's a really extraordinary thing, rare for any museum, whether it's founded by a single donor or a museum that's been around for hundreds of years."
Jasper Johns
"Watchman" by Jasper Johns (1964). Oil on canvas with objects (two panels).
Robert Longo
"Untitled (Ferguson Police, August 13, 2014)" by Robert Longo (2014). Diptych, charcoal on mounted paper.
"What's special about this collection is that it presents a view of postwar and contemporary art," said Hayler, "so everything from great works by Andy Warhol to works that were made just a matter of months ago."
Barbara Kruger
"Untitled (Your body is a battleground)" by Barbara Kruger (1989). Photographic silkscreen on vinyl.
Jeff Koons
"Michael Jackson and Bubbles" bu Jeff Koons (1988). Porcelain.
Julie Mehretu
"Cairo" by Julie Mehretu (2013). Ink and acrylic on canvas.
The Broad
Joining with the design of the "veil" on the building's upper floors is the "vault," where pieces from the collection not on display are stored. Viewing windows allow visitors to peek inside the extensive depth of the Broad's holdings.
The Broad
Admission to The Broad is free. "We simply didn't want there to be any economic barriers for people to come and enjoy the collection," said Heyler. "You can visit one gallery at a time. You can really dive deep into one artist's work that you're very, very interested in. You can have a little more organic relationship with the collection over time. That's what I hope for."
The Broad
Heyler said the mission of the Broad "is to connect the widest possible audience with contemporary art; it's really that simple."
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For more info:
The Broad, Los Angeles
By CBSNews.com senior producer David Morgan