Keanu Reeves' brand of motorcycles

Keanu Reeves gets so into his parts, he does just about whatever is asked of his character, whether it's jumping onto an out-of-control bus in "Speed," or jumping 50 feet in the air in "The Matrix." "I do a lot of my own moves," he told CBS News' Tracy Smith. "I try to be there as much as I possibly can."

It's no surprise he also enjoys the thrill of motorcycles. "I enjoy riding motorcycles," Reeves said. "I love how they look, how they smell, how they feel."

Now Reeves has taken that love of bikes to another level, co-founding Arch Motorcycle Company in Los Angeles, which designs and custom-builds high-end motorcycles.

Keanu Reeves

Back in 2011, Keanu Reeves had a bike custom-built by Gard Hollinger. He liked the result so much he suggested they make more.

Reeves is much more involved than just slapping his name on the product. "He's the ultimate test rider," Hollinger laughed. "'Cause he rides so much. Anything that can be broken, he'll break it."

KRGT-1

Each one of the 200 parts on an Arch bike is custom-made in the Los Angeles shop with painstaking care. A tank shell alone takes 64 hours to shape. Even the key is a work of art.