Hello Kitty convention hits L.A.

Carolyn Molina, of Riverside, California, laughs while talking to a reporter at the Hello Kitty Con, the first-ever Hello Kitty fan convention, held at the Geffen Contemporary at MOCA in Los Angeles, Oct. 30, 2014.

The convention was held to honor the character's 40th birthday.

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Keith Nunez, left, takes pictures of his wife, Carolina, at the first-ever Hello Kitty fan convention, Oct. 30, 2014.

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Fans and models pose for photos while waiting line for the Hello Kitty Con, the first-ever Hello Kitty fan convention, Oct. 30, 2014.

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A woman with a Hello Kitty tattoo waits in line to attend the Hello Kitty Con, the first-ever Hello Kitty fan convention, Oct. 30, 2014.

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Alyssa Lopez, of San Diego, California, plays the money grab game at the Hello Kitty Con, the first Hello Kitty fan convention, Oct. 30, 2014.

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Jessica Aguilar takes pictures of her nephew at the Hello Kitty Con, Oct. 30, 2014.

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Wearing a Hello Kitty costume, Brandee Amore, center, of Glendale, California, walks across the street before the start of the Hello Kitty Con, the first-ever Hello Kitty fan convention, Oct. 30, 2014.

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Hello Kitty fans wait in line for the Hello Kitty Con, Oct. 30, 2014.

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Hello Kitty fans pose for photos in a giant tea cup at the Hello Kitty Con, Oct. 30, 2014.

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A vendor stands in front of Hello Kitty hoodies at the Hello Kitty Con, the first-ever Hello Kitty fan convention, Oct. 30, 2014.

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Hello Kitty dresses are on display at the Hello Kitty Con, Oct. 30, 2014.

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People wait in line to attend the Hello Kitty Con,Oct. 30, 2014.

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A man dressed as Bad Badtz-Maru, one of the Sanrio characters, pauses for photos at the Hello Kitty Con, the first ever Hello Kitty fan convention, Oct. 30, 2014.

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A woman uses a Hello Kitty umbrella to shelter from the sun while waiting in line for the Hello Kitty Con, the first-ever Hello Kitty fan convention, Oct. 30, 2014.

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Fans take pictures of Hello Kitty and Bad Badtz-Maru at the Hello Kitty Con, Oct. 30, 2014.

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Nicole Michel, center, of Fontana, California, waits in line to attend the Hello Kitty Con, the first-ever Hello Kitty fan convention, held at the Geffen Contemporary at MOCA in Los Angeles, Oct. 30, 2014.