Got PMS? Get milk - 7 bold new ads
Bloating, cramps, fatigue, headaches - women who experience premenstrual syndrome have to deal with a variety of unpleasant symptoms each month. But a new campaign from the California Milk Processor Board targets men who deal with PMS.
The campaign is based on earlier studies that found calcium intake reduced PMS symptoms for women. Through the end of August, billboard ads will appear throughout California showing confused men holding cartons of milk accompanied by tag lines that voice their inner thoughts, the Associated Press reports. Already, the campaign is drawing criticism for its angle that men are the real PMS sufferers.
Offensive or amusing? Keep clicking to see the new ads...
New ads from the dairy group behind the "Got Milk?" campaign suggest milk is the solution to couples' monthly relationship squabbles due to premenstrual syndrome. The group created the campaign based on studies that found a link between calcium intake and fewer PMS symptoms. The campaign has already drawn complaints, but "none of the humor is aimed at women," the California Milk Processor Board's executive director, Steve James, said. "The humor is aimed at how clueless men are in dealing with emotional situations."
New ads from the dairy group behind the "Got Milk?" campaign suggest milk is the solution to couples' monthly relationship squabbles due to premenstrual syndrome. The group created the campaign based on studies that found a link between calcium intake and fewer PMS symptoms. The campaign has already drawn complaints, but "none of the humor is aimed at women," the California Milk Processor Board's executive director, Steve James, said. "The humor is aimed at how clueless men are in dealing with emotional situations."
New ads from the dairy group behind the "Got Milk?" campaign suggest milk is the solution to couples' monthly relationship squabbles due to premenstrual syndrome. The group created the campaign based on studies that found a link between calcium intake and fewer PMS symptoms. The campaign has already drawn complaints, but "none of the humor is aimed at women," the California Milk Processor Board's executive director, Steve James, said. "The humor is aimed at how clueless men are in dealing with emotional situations."
New ads from the dairy group behind the "Got Milk?" campaign suggest milk is the solution to couples' monthly relationship squabbles due to premenstrual syndrome. The group created the campaign based on studies that found a link between calcium intake and fewer PMS symptoms. The campaign has already drawn complaints, but "none of the humor is aimed at women," the California Milk Processor Board's executive director, Steve James, said. "The humor is aimed at how clueless men are in dealing with emotional situations."
New ads from the dairy group behind the "Got Milk?" campaign suggest milk is the solution to couples' monthly relationship squabbles due to premenstrual syndrome. The group created the campaign based on studies that found a link between calcium intake and fewer PMS symptoms. The campaign has already drawn complaints, but "none of the humor is aimed at women," the California Milk Processor Board's executive director, Steve James, said. "The humor is aimed at how clueless men are in dealing with emotional situations."
New ads from the dairy group behind the "Got Milk?" campaign suggest milk is the solution to couples' monthly relationship squabbles due to premenstrual syndrome. The group created the campaign based on studies that found a link between calcium intake and fewer PMS symptoms. The campaign has already drawn complaints, but "none of the humor is aimed at women," the California Milk Processor Board's executive director, Steve James, said. "The humor is aimed at how clueless men are in dealing with emotional situations."