Apple Watch debut
Apple CEO Tim Cook unveiled the Apple Watch during an Apple special event at the Yerba Buena Center for the Arts in San Francisco, March, 9, 2015.
Pre-orders for the Apple Watch will begin April 10 and they will ship starting April 24, 2015.
Apple Watch event 2015
Apple CEO Tim Cook introduces the Apple Watch during an Apple event in San Francisco, California March 9, 2015.
The Apple Watch is the company's first entirely new product line in five years.
Apple Watch event 2015
Apple CEO Tim Cook and model/activist Christy Turlington Burns talk about health tracking features of the Apple Watch on stage during an Apple special event at the Yerba Buena Center for the Arts in San Francisco, March 9, 2015.
Turlington used an Apple Watch to help her train for running the London Marathon.
Apple Watch event 2015
Apple CEO Tim Cook introduces the Apple Watch during an Apple event in San Francisco, March 9, 2015.
The company says watch has been designed for all-day battery life.
Apple Watch event 2015
Apple VP of Technology Kevin Lynch discusses the Apple Pay feature of the new Apple Watch in San Francisco, March 9, 2015.
Apple Watch event 2015
Apple CEO Tim Cook announces the Apple Watch during an Apple special event at the Yerba Buena Center for the Arts in San Francisco, March 9, 2015.
Cook called the Apple Watch, "the most personal device we have ever created."
Apple Watch event 2015
Apple CEO Tim Cook talks about the new Apple Watch during an Apple event in San Francisco, March 9, 2015.
Developers have been creating thousands of new apps for the Apple Watch.
Apple Watch event 2015
Apple CEO Tim Cook introduces the Apple Watch during an Apple event in San Francisco, March 9, 2015.
The basic version, called the Apple Watch Sport, will start at $349. The stainless steel model ranges in price from $549 to $1,049, depending on size and choice of watchband. The most expensive, an 18-karat solid gold version, will be priced from $10,000 to $17,000.
Apple Watch event 2015
Apple CEO Tim Cook introduces the Apple Watch during an Apple event in San Francisco, March 9, 2015.
The Apple Watch will work in tandem with iPhone 5, 5c, 6 and 6 Plus models running iOS 8.2 software.
Apple Watch event 2015
Apple CEO Tim Cook discusses the integration of the new Apple Watch with the iPhone during an Apple event in San Francisco, March 9, 2015.
Apple Watch event 2015
Apple CEO Tim Cook discusses various features of the new Apple Watch during an Apple event in San Francisco, March 9, 2015.
The watch communicates with its owner's iPhone via Wi-Fi and Bluetooth.
Apple Watch event 2015
Apple CEO Tim Cook introduces the Apple Watch during an Apple event in San Francisco, California March 9, 2015.
Apple Watch event 2015
Apple CEO Tim Cook talks about the new Apple Watch during an Apple event on Monday in San Francisco, March 9, 2015.
Apple Watch event 2015
Apple CEO Tim Cook talks about the new Apple Watch during an Apple event on Monday in San Francisco, March 9, 2015.
Apple Watch event 2015
Apple CEO Tim Cook introduces the Apple Watch during an Apple event in San Francisco, March 9, 2015.
Apple Watch event 2015
Apple CEO Tim Cook talks about the new Apple Watch during an Apple event on Monday in San Francisco, March 9, 2015.
Apple Watch event 2015
Apple CEO Tim Cook explains the features of the new Apple Watch during an Apple event in San Francisco, March 9, 2015.
Apple Watch event 2015
Apple CEO Tim Cook announces the Apple Watch during an Apple special event at the Yerba Buena Center for the Arts on in San Francisco, March 9, 2015.
Apple Watch event 2015
Apple CEO Tim Cook announces the Apple Watch during an Apple special event at the Yerba Buena Center for the Arts in San Francisco, March 9, 2015.
Apple Watch event 2015
Apple CEO Tim Cook talks about features of the Apple Watch during an Apple special event at the Yerba Buena Center for the Arts in San Francisco, March 9, 2015.
More photos: Apple event highlights