Apple CEO Tim Cook speaks during an Apple special event at the historic California Theater on Oct. 23, 2012, in San Jose, Calif.
Apple CEO Tim Cook speaks during an Apple special event at the historic California Theater on Oct. 23, 2012, in San Jose, Calif.
Apple CEO Tim Cook speaks during an Apple special event at the historic California Theater on Oct. 23, 2012, in San Jose, Calif.
Inside The California Theater at an Apple event in San Jose, Calif, Oct. 23, 2012.
Apple CEO Tim Cook speaks during an Apple special event at the historic California Theater on Oct. 23, 2012, in San Jose, Calif.
Apple CEO Tim Cook speaks during an Apple special event at the historic California Theater on Oct. 23, 2012, in San Jose, Calif.
iBooks
Apple CEO Tim Cook talks iBooks during an Apple special event at the historic California Theater on Oct. 23, 2012, in San Jose, Calif.
New MacBook and iMac
Apple Senior Vice President of Worldwide product marketing Phil Schiller introduces new MacBook and iMac computers on Oct. 23, 2012, in San Jose, Calif.
New 13-inch MacBook Pro
Apple Senior Vice President of Worldwide product marketing Phil Schiller announces new 13-inch MacBook Pro at the historic California Theater on Oct. 23, 2012, in San Jose, Calif.
New 13-inch MacBook Pro
Apple Senior Vice President of Worldwide product marketing Phil Schiller announces new 13-inch MacBook Pro at the historic California Theater on Oct. 23, 2012, in San Jose, Calif.
New 13-inch MacBook Pro
Apple Senior Vice President of Worldwide product marketing Phil Schiller announces new 13-inch MacBook Pro at the historic California Theater on Oct. 23, 2012, in San Jose, Calif.
New 13-inch MacBook Pro pricing
Apple Senior Vice President of Worldwide product marketing Phil Schiller announces new 13-inch MacBook Pro at the historic California Theater on Oct. 23, 2012, in San Jose, Calif.
Apple Senior Vice President of Worldwide product marketing Phil Schiller speaks at an Apple special event at the historic California Theater on Oct. 23, 2012, in San Jose, Calif.
New MacBooks
Apple Senior Vice President of Worldwide product marketing Phil Schiller announces new MacBooks at the historic California Theater on Oct. 23, 2012, in San Jose, Calif.
Apple Senior Vice President of Worldwide product marketing Phil Schiller announces the new iMac during an Apple special event at the historic California Theater on Oct. 23, 2012, in San Jose, Calif.
New slimmer iMac
Apple's new iMac is just 5 mm thin on its edge.
According to Apple, special Friction stir welding helps the new iMac keep a trim profile.
iMac evolution
The evolution of the iMac is explained at the historic California Theater on Oct. 23, 2012, in San Jose, Calif.
New iMac
Apple's new iMac is just 5 mm thin on its edge.
New iMac specs
The new iMac specs are introduced at an Apple event at the historic California Theater on Oct. 23, 2012, in San Jose, Calif.
New iMac
The new iMac is shown at an Apple event at the historic California Theater on Oct. 23, 2012, in San Jose, Calif.
iMac ports
On back of the new Apple iMac are ports for headphone, SD card, four USB 3.0, Thunderbolt, and Gigabyte Ethernet.
iMac hard drive
Inside the new Apple iMac 2012 is up to 768GB of flash storage, NVIDIA Kepler graphics, and up to 3TB of hard drive storage.
iMac pricing
The new iMac is shown at an Apple event at the historic California Theater on Oct. 23, 2012, in San Jose, Calif.
iPad
Apple CEO Tim Cook comes back onstage to talk about the iPad at the historic California Theater on Oct. 23, 2012, in San Jose, Calif.
4th-generation iPad
Apple Senior Vice President of Worldwide product marketing Phil Schiller retakes the stage to introduce the 4th-generation iPad.
iPad mini
Apple's smaller iPad Mini is a late, but hotly-anticipated entrant to the smaller tablet landscape.
iPad mini
Apple Senior Vice President of Worldwide product marketing Phil Schiller introduces the iPad Mini. It's as thin as a pencil and light as a pad of paper, he says.
Apple Senior Vice President of Worldwide product marketing Phil Schiller shows the iPad mini at the historic California Theater on Oct. 23, 2012, in San Jose, Calif.
iPad vs. iPad Mini size
Apple Senior Vice President of Worldwide product marketing Phil Schiller shows the iPad Mini at the historic California Theater on Oct. 23, 2012, in San Jose, Calif.
Inside the iPad Mini
Inside the iPad mini is a dual-core A5 processor; FaceTime HD front-side camera; 5 megapixel iSight camera on the back; LTE.
iPad mini vs. Google Nexus 7
Apple's new iPad mini compared to the Google Nexus 7.
iPad mini camera
The iPad mini's camera being shown at an Apple event at at the historic California Theater on Oct. 23, 2012, in San Jose, Calif.
iPad mini pricing
Apple Senior Vice President of Worldwide product marketing Phil Schiller shows the iPad mini at the historic California Theater on Oct. 23, 2012, in San Jose, Calif.
iPad prices
iPad pricing explained at the historic California Theater on Oct. 23, 2012, in San Jose, Calif.
Apple's new 4th-generation iPad costs the same as the 3rd-generation iPad.
Apple Senior Vice President of Worldwide product marketing Phil Schiller announces the new iPad Mini during an Apple special event at the historic California Theater on Oct. 23, 2012 in San Jose, Calif.