Apple event fall 2015 highlights

Apple CEO Tim Cook declared, "We're about to make some monster announcements," as the Apple Event in San Francisco got underway, September 9, 2015. Apple unveiled a new iPad Pro, enhancements to the Apple Watch, innovations for Apple TV and new iPhone 6s models.

Here, Cook discusses the Apple Watch.

READ MORE: Apple announces iPhone 6s, iPad Pro, Apple TV and more

iPhone 6s, 6s Plus

Phil Schiller, Senior Vice President of Worldwide Marketing at Apple Inc, Apple announces a new feature called Live Photos extending the "captured moment" for the new iPhone 6s and iPhone 6s Plus during an Apple media event in San Francisco, September 9, 2015.

Live Photos

Phil Schiller, Senior Vice President of Worldwide Marketing at Apple Inc, speaks about the Live Photos capability for new iPhone 6s and iPhone 6s Plus during an Apple media event in San Francisco, September 9, 2015.The new iPhones will have a 12MP iSight camera with 50% more focus pixels for sharper images.

iPhone 6s, 6s Plus

Phil Schiller, Apple's senior vice president of worldwide marketing, talks about the features of the new iPhone 6s and iPhone 6s Plus during the Apple event at the Bill Graham Civic Auditorium in San Francisco, September 9, 2015.

A new rose gold color, at right, was introduced.

A9 chip

Phil Schiller, Senior Vice President of Worldwide Marketing at Apple Inc, speaks about the 64-bit A9 chip in the new iPhone 6s and iPhone 6s Plus during an Apple media event in San Francisco, September 9, 2015.

4K video

Phil Schiller, Senior Vice President of Worldwide Marketing at Apple Inc, speaks about the 4K video capability for the new iPhone 6s and iPhone 6s Plus during an Apple media event in San Francisco, September 9, 2015.

iPhone 6s, 6s Plus

Craig Federighi, Senior Vice President of Mac Software Engineering, takes the stage to show off new features on the new iPhone 6s line during an Apple media event in San Francisco, September 9, 2015.

The new cameras will have 5MP FaceTime HD with Retina Flash.

3D Touch

Craig Federighi, Senior Vice President of Mac Software Engineering, takes the stage to discuss the 3D Touch featured on the new iPhone 6s line during an Apple media event in San Francisco, September 9, 2015.

iPhone 6s, 6s Plus

Apple CEO Tim Cook introduces the iPhone 6s and iPhone 6s Plus during an Apple media event in San Francisco, September 9, 2015.

Apple announced the new 3D Touch feature among other enhancements.

iPhone 6s, 6s Plus

Andy Wafer, CEO of game maker Pixeltoy, discusses the game for the new line of iPhone 6s during an Apple media event in San Francisco, September 9, 2015.

Apple TV

Chad Evans, senior vice president, Mobile Product Development at Major League Baseball Advanced Media, discsses the MLB app for Apple TV during an Apple media event in San Francisco, September 9, 2015.

The Apple TV will feature voice commands with Siri, new games and apps, as well as a remote.

READ MORE: Apple TV gets an upgrade and hefty price increase

Apple TV

John Carter of Harmonix discusses his company's game Beat Sports for Apple TV during an Apple media event in San Francisco, September 9, 2015.

Apple TV

Andy Sum from Hipster Whale discusses his company's game Crossy Road for the Apple TV during an Apple media event in San Francisco, September 9, 2015.

Apple TV

Eddie Cue, Apple's Senior Vice President of Internet Software and Services, takes the stage to discuss Apple TV's tvOS app development during an Apple media event in San Francisco, September 9, 2015.

Apple TV

A screen shows added information available via the Siri app while using Apple TV during an Apple media event in San Francisco, September 9, 2015.

Apple TV

Eddie Cue, Apple's Senior Vice President of Internet Software and Services, takes the stage to discuss Apple TV during an Apple media event in San Francisco, September 9, 2015.

iPad Pro

Phil Schiller, Senior Vice President of Worldwide Marketing at Apple Inc, speaks about the full line of iPad pricing during an Apple media event in San Francisco, September 9, 2015.

iPad Pro

Irene Walsh of 3D4Medical discusses software for the new iPad Pro during an Apple media event in San Francisco, September 9, 2015.

The iPad Pro has 5.6 million pixels.

iPad Pro

An iPad Pro with a smart keyboard is seen during an Apple media event in San Francisco, September 9, 2015.

Smart keyboard

Phil Schiller, Apple's Senior Vice President of Worldwide Marketing, introduces the new iPad Pro smart keyboard at the Apple event in the Bill Graham Civic Auditorium in San Francisco, September 9, 2015.

iPad Pro

Eric Snowden, Director of Design for Adobe/Behance, displays Adobe software "Fix" for the new iPad Pro during an Apple media event in San Francisco, September 9, 2015.

iPad Pro keyboard

Phil Schiller, Senior Vice President of Worldwide Marketing at Apple Inc, speaks about the new iPad Pro during an Apple media event in San Francisco, September 9, 2015.

The iPad Pro has a starting price of $799 for a 32 gig model.

Apple Pencil

Phil Schiller, Senior Vice President of Worldwide Marketing at Apple Inc, speaks about the Apple Pencil for the new iPad Pro, which will cost $99, during an Apple media event in San Francisco, September 9, 2015.

iPad Pro

Kirk Koenigsbauer, Corporate Vice President for Microsoft Office 365 Client Apps and Services Team, speaks about Microsoft Office for iPad Pro during an Apple media event in San Francisco, September 9, 2015.

iPad Pro

Phil Schiller, Senior Vice President of Worldwide Marketing at Apple Inc, speaks about the new larger iPad Pro during an Apple media event in San Francisco, September 9, 2015.

The iPad Pro comes with a 12.9 inch diagonal Retina Display.

iPad Pro

Phil Schiller, Senior Vice President of Worldwide Marketing at Apple Inc, speaks about the new iPad Pro during an Apple media event in San Francisco, September 9, 2015.

Schiller announced a "smart" keyboard.

iPad Pro

Apple CEO Tim Cook discusses the iPad during an Apple media event in San Francisco, September 9, 2015.

The new larger iPad Pro has a 4-speaker audio system and a 10-hour battery life.

iPad Pro

Phil Schiller, Senior Vice President of Worldwide Marketing at Apple Inc, speaks about the CPU of the new iPad Pro during an Apple media event in San Francisco, September 9, 2015.

Apple event

Phil Schiller, Senior Vice President of Worldwide Marketing at Apple Inc, speaks about the new iPad Pro during an Apple media event in San Francisco, September 9, 2015.

iPad Pro

Apple CEO Tim Cook introduces the new iPad Pro during an Apple media event in San Francisco, September 9, 2015.

Apple Watch

Jeff Williams Apple's Senior Vice President of Operations, speaks about the Hermes watchband for the Apple Watch, during an Apple media event in San Francisco, September 9, 2015.

Apple Watch bands

Jeff Williams, Senior Vice President of Operations, shows off new watch bands for the Apple Watch at the Apple event at the Bill Graham Civic Auditorium in San Francisco, September 9, 2015.

Apple Watch

Jeff Williams, Senior Vice President of Operations, discusses the Apple Watch at the Apple event at the Bill Graham Civic Auditorium in San Francisco, September 9, 2015.

Apple Watch

Jeff Williams, Apple's Senior Vice President of Operations, speaks about the Apple Watch and Facebook Messenger during an Apple media event in San Francisco, California, September 9, 2015.

Apple Watch

Apple CEO Tim Cook discusses the Apple Watch during an Apple media event in San Francisco, September 9, 2015.

Tim Cook

Apple CEO Tim Cook takes the stage with image of the venue in the background during an Apple media event in San Francisco, September 9, 2015.

Tim Cook

Apple CEO Tim Cook takes the stage during the Apple media event in San Francisco.

Apple event

Attendees line up for the Apple event in San Francisco, September 9, 2015.

Apple event

Attendees wait for the presentation to begin during an Apple media event in San Francisco, September 9, 2015.

Apple event

Media set up before an Apple media event in San Francisco, September 9, 2015.

READ MORE: Apple announces iPhone 6s, iPad Pro, Apple TV and more