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Craig Federighi, senior vice president of Software Engineering at Apple, speaks during the new product release in Cupertino, Calif., Sept. 10, 2013.
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The iPhone 5S comes in silver, gold and "space gray"
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The iPhone 5S will feature an A7 chip, the world's first 64 bit mobile phone.
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The much-anticipated TouchID feature uses your fingerprint as a security measure. It will be built into the home button of the iPhone 5S.
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A sapphire crystal button, steel ring, and sensor are built into the home button of the iPhone 5S
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Your fingerprint becomes the password for the iPhone 5S
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A chart demonstrates the improved graphics performance of the new iPhone 5S
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The M7 is a new feature - it is a motion co-processor that aggregates and monitors accelerometer, gyro, and compass data. This feature will help the iPhone 5S to better integrate with health and fitness apps.
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The iPhone 5C's camera will feature a new 5-element, Apple-designed lens with f/2.2 aperture and a 15 percent larger sensor.
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Apple announces the new iPhone 5C which will run iOS7
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Phil Schiller announces the new iPhone 5C
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Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Sept. 10, 2013.
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Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Sept. 10, 2013.
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Silicon cases come with a microfiber lining and cutouts
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The new phones will cost $99 for 16GB an $199 for 32GB with a two-year contract. The color cases will be an additional $29.
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Tim Cook opens Apple's event in Cupertino, Calif.
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Tim Cook announces iOS 7, the latest version of the Apple's mobile operating system.
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Craig Federighi shows off new iOS7 features
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Craig Federighi shows off new iOS7 features
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The new phones will include updated camera apps
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Craig Federighi shows off new iOS7 features
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Craig Federighi shows off new iOS7 photo features
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Craig Federighi shows off new iOS7 photo features
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Craig Federighi shows off new iOS7 photo features
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iOS7n will feature built-in iTunes radio
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The phones are plastic with steel reinforcement
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New leather cases are will also be available for the iPhone 5S for $39
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Price points for all the available iPhones