Highlights of Apple's spring 2016 event
Apple unveiled an array of new products at its spring special event at Apple headquarters in Cupertino, California, on March 21, 2016.
The most anticipated highlights were the new 4-inch iPhone SE and a new 9.7-inch iPad Pro.
Tim Cook
Apple CEO Tim Cook speaks during an event at Apple headquarters in Cupertino, California, March 21, 2016.
Cook began the event talking about privacy protection, in light of the company's bitter legal fight over encryption with the U.S. government.
"We believe strongly that we have a responsibility to help you protect your data and protect your privacy," Cook said.
Tim Cook
Apple CEO Tim Cook says there are now 1 billion Apple devices in use worldwide.
iPhone SE
Apple Vice President Greg Apple VP Greg Joswiak introduces the iPhone SE during an event at the Apple headquarters in Cupertino, California on March 21, 2016.
The phone has a 12 megapixel camera and enhanced security features.
iPhone SE
Apple VP Greg Joswiak explains that the starting price for the new 4-inch iPhone SE will be $399. The phone was announced at Apple's event in Cupertino, California on March 21, 2016.
The phone will be as fast and powerful as the iPhone 6S, according to Joswiak, but the same smaller size as the iPhone 5. It also comes with a new feature Night Shift, which will change the device from a blue light to a warmer light at night.
iPhone SE rose gold
Apple Vice President Greg Joswiak outlines the features of the iPhone SE on March 21, 2016. The rose gold color (many just call it pink), introduced in 2015, reportedly represented as much as 40% of preorders for the iPhone 6S.
iPhone SE
The new iPhone SE comes in four colors: silver, gold, space gray, and rose gold.
iPad Pro
Phil Schiller, senior VP of worldwide marketing for Apple, introduces the iPad Pro with 9.7-inch display in Cupertino, California, March 21, 2016.
A 32 Gigabit version will go for $599, while 128 GB and 256 GB models are available for $749 and $899, respectively. Online orders of the new iPad Pro begin March 24.
iPad Pro
Apple senior vice president of worldwide marketing Phil Schiller announces the new 9.7-inch version of the larger iPad Pro on March 21, 2016 in Cupertino, California.
He called the Apple pencil, introduced last year, the greatest accessory ever.
9.7-inch iPad Pro
Apple CEO Tim Cook shows off the new 9.7-inch iPad Pro at the Apple headquarters on March 21, 2016 in Cupertino, California.
9.7-inch iPad Pro
Attendees check out the new 9.7-inch iPad Pro at the Apple headquarters on March 21, 2016 in Cupertino, California.
Apple Watch
Apple CEO Tim Cook speaks about the Apple Watch during an event at the Apple headquarters on March 21, 2016 in Cupertino, California.
Apple added new watch bands, including a woven nylon band and a range of different colors. The company said around one third of Apple Watch wearers change their bands.
Apple Watch
Apple CEO Tim Cook speaks about the Apple Watch on March 21, 2016 in Cupertino, California.
Apple cut the price of the lowest-cost Apple Watch model to $299.
Apple Watch
Apple CEO Tim Cook speaks about the Apple Watch during an event at the Apple headquarters on March 21, 2016 in Cupertino, California.
Apple TV
Apple CEO Tim Cook talks about updates to Apple TV on Monday, March 21, 2016, in Cupertino, California.
Cook said Apple has sold 4 million Apple TV devices and that there are now 5,000 apps available.
Apple TV
Apple CEO Tim Cook speaks at an event to announce new products at Apple headquarters Monday, March 21, 2016, in Cupertino, California.
As part of Apple TV's OS 9.2 update, Siri voice dictation will be introduced. The added feature will allow users to voice search requests for the App Store. The iCloud Photo Library and will be accessible as well on the device.
Carekit
Apple COO Jeff Williams speaks during the event at Apple headquarters on March 21, 2016 in Cupertino, California.
Apple announced the release of Carekit to help patients manage their own health care. The first app, released on March 21, 2016, is for those with Parkinson's disease.
Environmental initiatives
Lisa Jackson, Apple VP for Environment, Policy and Social Initiatives, speaks about the company's environmental initiatives and device recycling during an event at Apple headquarters in Cupertino, California, on March 21, 2016.
Tim Cook
Apple CEO Tim Cook speaks during an Apple special event on March 21, 2016 in Cupertino, California, where the company unveiled updates to its iPhone and iPad lines.
Read more: Apple unveils iPhone SE, vows to protect customer privacy
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