"All-Star Celebrity Apprentice" takes New York

Donald Trump and rocker Bret Michaels attend the announcement of the new cast of "All-Star Celebrity Apprentice," Oct. 12, 2012, in New York.

The series will feature Michaels, country music star Trace Adkins, actor Stephen Baldwin, actor Gary Busey, magician and illusionist Penn Jillette, rap star Lil Jon, NBA Hall-of-Famer Dennis Rodman, Twisted Sister frontman Dee Snider, actress Marilu Henner, singer La Toya Jackson, TV personality Claudia Jordan, reality star Omarosa, actress Lisa Rinna and Playboy Playmate of the Year Brande Roderick. It will begin shooting Oct. 15, for the new season premiering in March.

From left, Penn Jillette and Claudia Jordan of "All-Star Celebrity Apprentice."

Favorite competitors of the past five seasons will compete to raise money for charity, taking part in business-driven tasks around New York.

From left, Claudia Jordan, Brande Roderick and Gary Busey attend a press conference in New York on Oct. 12, 2012, for "All-Star Celebrity Apprentice."

From left, Trace Adkins, Dennis Rodman, Gary Busey, Lil Jon, Claudia Jordan, Dee Snider, Lisa Rinna, Donald Trump, Bret Michaels, Marilu Henner, Brande Roderick, Stephen Baldwin and Penn Jillette of "All-Star Celebrity Apprentice."

From left, Bret Michaels, Stephen Baldwin and Brande Roderick attend a press conference on Oct. 12, 2012, for "All-Star Celebrity Apprentice" in New York. The show premieres in March 2013.

Poison frontman Bret Michaels will return for the new season of "Celebrity Apprentice."

Dennis Rodman attends a press conference on Oct. 12, 2012, in New York to celebrate the upcoming season of "The Celebrity Apprentice."

From left, Lil Jon, Stephen Baldwin, Brande Roderick, Donald Trump, Lisa Rinna, Claudia Jordan, Marilu Henner, Penn Jillette, Dee Snider, Gary Busey and Trace Adkins are among the returning contestants on the upcoming season of "The Celebrity Apprentice."

From left, Trace Adkins, Stephen Baldwin, Brande Roderick, Lil Jon, Dee Snider, Lisa Rinna, Donald Trump, Gary Busey, Marilu Henner, Penn Jillette, Claudia Jordan, Bret Michaels and Dennis Rodman will compete in "The Celebrity Apprentice All-Star" season.

From left, Claudia Jordan, Donald Trump and Brande Roderick are among the cast members for the upcoming season of NBC's "Celebrity Apprentice" all-star series.