Super Bowl ads go big as cost hits new high

Name: Super Bowl ads go big as cost hits new high
Uploaded: 2024-02-05T07:09:13-0500
Duration: 5 min 49 s
Description: With Super Bowl commercials almost as eagerly awaited as the game itself, brands are investing up to $7 million for 30 seconds of airtime, aiming for memorable impact and viral success. CBS News' Jo Ling Kent has more.

With Super Bowl commercials almost as eagerly awaited as the game itself, brands are investing up to $7 million for 30 seconds of airtime, aiming for memorable impact and viral success. CBS News' Jo Ling Kent has more.