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Where to buy gold bars and coins

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Make sure you're buying gold from a reputable dealer that offers competitive prices and excellent customer service. Gunay Mutlu/Getty Images

Throughout history, gold has served as more than just a precious metal — it's been a cornerstone of wealth preservation and financial security. In today's complex economic landscape, gold continues to demonstrate its enduring value, particularly during periods of market volatility and inflationary pressure. While traditional investment vehicles like stocks and bonds fluctuate with market conditions, gold often moves independently, providing crucial portfolio diversification.

The current economic environment has sparked renewed interest in gold investment, with the precious metal demonstrating remarkable performance. Recent market data shows investors who positioned themselves in gold have enjoyed substantial returns, with values appreciating by nearly 30% in the past year alone. This growth trajectory has caught the attention of both seasoned investors and newcomers to precious metals investing. Whether through physical ownership, gold stocks or gold-backed securities, investors have multiple pathways to incorporate this timeless asset into their financial strategy.

Physical gold ownership, in particular, offers unique advantages that other investment vehicles can't match. Unlike paper assets, gold bars and coins provide tangible wealth that you can hold in your hands. This direct ownership not only offers potential appreciation but also provides remarkable liquidity — investors can quickly convert their holdings to cash when needed, a feature that's particularly valuable during economic uncertainties.

Explore your top options and get started with gold investing today.

Where to buy gold bars and coins

Where you opt to buy gold depends on your preferences, but these are the best places to consider.

Licensed online retailers

The digital revolution has transformed how investors acquire precious metals, with licensed online retailers emerging as a sophisticated and convenient channel for purchasing gold bars and coins. These platforms have democratized access to precious metals investing by combining extensive product selection with educational resources and competitive pricing structures.

Leading online gold retailers utilize advanced security measures and transparent pricing models to build trust with investors. Many platforms provide real-time pricing updates that track spot gold prices, allowing you to make informed decisions about your purchases. The competitive nature of online retail often results in lower premiums compared to traditional brick-and-mortar establishments, as these digital platforms operate with reduced overhead costs.

However, the key to successful online gold purchasing lies in selecting a reputable dealer. When evaluating online retailers, pay particular attention to customer service quality, shipping security protocols and authentication guarantees. The best platforms offer detailed product specifications, high-resolution images of their inventory and comprehensive buyer protection policies. Many also provide educational resources to help you understand factors affecting gold prices and how to verify the authenticity of your purchases.

Local precious metal retailers

You can also visit a physical store to buy gold bars or coins. This allows you to inspect the gold in person and ask staff any questions you have about its authenticity, purity and other factors.

As with online dealers, do research ahead of time to find ones with solid reputations. Compare prices between several retailers before purchasing, and bear in mind that prices from traditional retailers may be higher than online retailers due to the overhead costs of maintaining a brick-and-mortar location. And, before buying gold anywhere, be sure you know the current spot price so you can make an informed decision.

Explore how gold investing could benefit you here.

Banks

Some banks in the U.S. sell gold bars and coins (as well as silver coins). This can be a good option for investors who prefer the public accountability of a federally regulated institution. However, your options may be limited compared to what you'll find at an online retailer. You can call your local bank to find out if they sell gold.

What to look for

Wherever you purchase your gold bars and coins, there are some things to look out for to ensure you get the best product at the best price. When evaluating physical gold, consider its:

  • Purity: Investment-grade gold must be at least 99.99% pure.
  • Weight: The size and weight of the gold you buy will affect its cost and how easy it will be to store.
  • Authenticity: Perform a DIY test such as the magnet test, ping test or float test to detect if the gold is fake or impure.
  • Premium over spot price: Compare multiple sellers' prices against the current spot price of gold to ensure you get a fair deal.

The bottom line

When buying physical gold, make sure you're buying from a reputable dealer offering competitive prices and excellent customer service.

While you can buy gold bars and coins from pawnshops or individual sellers on marketplaces like eBay and Craigslist, it can be harder to verify the authenticity of their offerings, plus these sellers may have fewer reviews to rely on. It's best to stick with the options listed above to ensure you invest wisely.

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