"The Hunger Games" releases fiery new poster

(CBS) "The Hunger Games," the big-screen adaptation of the first book in Suzanne Collins' wildly popular book trilogy, released its first promotional poster on Tuesday - a teaser that literally sets things ablaze.

The motion poster shows the story's gold mockingjay pin engulfed in flames. (Scroll down to see it in action.)

Pictures: "The Hunger Games" cast

The movie takes place in the post-apocalyptic country of Panem. Each year, two children from each of the country's 12 districts are selected by lottery to participate in The Hunger Games, a televised event in which the children are placed in an arena and forced to battle until only one remains.

The books' heroine, Katniss Everdeen, is chosen to represent District 12. She wears the mockingjay pin on her uniform when she enters the arena.

The promo links to the film's official website, which has a clock counting down to its release date.

"The Hunger Games" stars Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth, Elizabeth Banks and Woody Harrelson. It's due out in theaters on March 23, 2012.

Tell us: Are you excited to see "The Hunger Games"?