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The Decisive Moment: A BNET Series

CEOs and other C-level executives are faced with
difficult decisions every day that affect every part of the company. With "The Decisive Moment" series, BNET aims to shed light on the thinking and the drama behind some of the biggest and gutsiest decisions in recent business history.

P&G CEO A.G. Lafley

A.G. Lafley

How Clairol Colored P&G Beautiful

Who goes to America's laundry and diaper champion to color their hair? Lots of people, as a matter of fact. And that is a result of former CEO A.G. Lafley's decision to buy Clairol in 2001. Lafley had to persuade a reluctant board that this was the right way to go — twice. Read more.

GM Jon Lauckner

Jon Lauckner

How GM Decided to Shoot the Moon

GM hopes its Chevy Volt revolutionizes the auto industry and reinvigorates the company. Here's how GM decided to bet $1 billion on a new breed of car. Read more.

Korn Ferry CEO Gary Burnison

Gary Burnison

How Korn Ferry Got Married


When most other CEOs in the executive search fields were cutting back,
Korn/Ferry’s Gary Burnison went shopping. The key: trusting his gut
as much as the financials. Read more about Burnison.

target="_blank">Bill Hawkins’ Tough Call


Medtronic CEO Bill Hawkins
Bill Hawkins

Two months after taking over as CEO of Medtronic, Hawkins
learned that one of his company's key products might be endangering lives. How did he handle it? Read more about Hawkins.

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