Taylor Swift paints the town "Red" with new album

It looks as if  Taylor Swift may have another hit on her hands.

The country -- and now pop -- star unveiled her new album, "Red," at midnight, and it's already climbing up digital charts.

Her fifth studio album has been getting a lot of buzz, thanks to the hit song, "We Are Never Ever Getting Back Together."

"On this particular record I tried to operate from an emotional place," Taylor told Billboard about the 16-track set. "I made the emotion of the song a priority rather than asking, 'What should we do from a production standpoint, or what works in this genre?' Instead, it was, 'What did that emotion feel like when I wrote the song?' And whatever the answer was determined what the track sounded like and what my vocals were supposed to sound like."

As soon as she released lead single "We Are Never Ever Getting Back Together" over the summer, the speculation began: Who did she write the song about? Was it Jake Gyllenhaal, or perhaps one of her other famous ex-boyfriends?

Swift never ever tells.

"For me, music is my way of understanding what I'm feeling," Swift, 22, said during a visit to "Good Morning America" on Monday. "I don't really talk about my love life. I kind of sing about it a lot because I really think that it sounds more poetic and romantic about it with music behind it."

The "Good Morning America" visit is just one of the many appearances Swift will be making this week. On Tuesday, she will perform on "The Late Show with David Letterman," and the next day she pays a visit to the ladies of "The View." On Thursday, Swift will perform on "The Ellen DeGeneres Show." She will also perform at the Country Music Awards on Nov. 1.

Swift, meanwhile, has been tweeting about the release of "Red":