Subway to offer 6-inch sandwich for $3
NEW YORK If Subway's $5 Footlong is too expensive, the chain is now offering a 6-inch sub for $3.
The promotion makes Subway just the latest chain to step up its value offerings as the competition for price-conscious diners intensifies. With the broader restaurant industry expected to be flat to modestly up this year, companies are going to greater lengths to convince people to eat out more.
- Subway facing criticism over length of sandwich
- McDonald's plans "Fish McBites" to boost its sales
- Subway sorry its "Footlong" sub didn't cut mustard
Burger King (BKW) this week introduced "King Deals" in select markets, which includes a daily featured entree, small drink and side for $4.99. Wendy's (WEN) recently revamped its value menu and McDonald's (MCD) has been playing up its Dollar Menu.
Subway says the $3 deal will be for a rotation of select sandwiches. The "Six-Inch Selects" promotion kicks off in March with the oven roasted chicken sandwich and will run through at least June. A spokesman for the company says the chain previously offered a $3 sub in select markets but that this is the first national launch of the promotion.
Based in Milford, Conn., Subway has more than 37,000 locations globally.