"Star Wars" trailer to debut during "Monday Night Football"

More than just football fans will likely be tuning in to watch halftime on "Monday Night Football" this week.

A new trailer for "Star Wars: The Force Awakens" will debut during halftime of the New York Giants and Philadelphia Eagles game, Lucasfilm announced Sunday. Tickets will also go on sale for the film, opening Dec. 18, after the trailer plays.

The game will be broadcast on ESPN, which, like Lucasfilm is a subsidiary of The Walt Disney Company.

"The Force Awakens," the seventh film in the franchise, is one of the most anticipated of the year. Even its trailer launches have become events in and of themselves. The second teaser trailer, which debuted in April, has over 64 million views on YouTube to date.

Sunday saw the unveiling of the official poster for "Star Wars: The Force Awakens," see it here.

Starswars.com also announced in-theater events leading up to the new movie's premiere, including marathon screenings of the previous six "Star Wars" films.