Small Soldiers, Big Trouble

The PG-13 rating for Small Soldiers caused some big headaches for the promotions people at Burger King.

The fast-food chain thought the action-toy movie would get a PG rating.

The tougher rating led Burger King to switch some of its commercials to prime time.

Also, the Kids Club logo was dropped from the tie-in packaging, and a dozen Small Soldiers toys are now only an option with kids' meals, instead of a regular offering.

Signs were posted on counters and at drive-through windows at the chain's 9,400 restaurants to notify parents of the rating and suggest they consult the rating system to see if the movie is right for their children.

The Motion Picture Association of America decided two weeks before the movie's opening last Friday to give it a PG-13.

Miami-based Burger King, which did not disclose the cost of the overhaul, expressed disappointment with the rating but not the movie.

"We think it's a great film. We're very excited to be associated with it," spokeswoman Kim Miller said Thursday. "That hasn't changed at all."