Founded her own research company in 1989 after several years working at Washington polling firms.
Awarded a PhD and edited her own book on newspaper research.
Also conducts the Michigan Poll for The Detroit Free Press, and the Indiana Issues Poll for The Indianapolis Star.
In 2002, she conducted a study in research methods for the Newspaper Association of America, assessing the quality of data derived from five data-collection methods.
In 2004, she received the Research Award of Merit from the NAA and is youngest to win this lifetime achievement award. by Brian Goldsmith