Sales God #4: Jeff Roberti
I recently set out to find the absolute best of the best when it comes to selling. My criteria was simple: first, I wanted real sales reps (not management types) who sell to real customers. And I wanted people who had something to teach the rest of us. I found five, which I'm going to feature, one a day, throughout this entire week.
N
AME: Jeff Roberti, 46
JOB TITLE: Network Marketer, NSA
CLAIM TO FAME: Arguably the most successful network marketer of all time, having earned in excess of $60 million in commissions and bonuses, and selling $3 billion worldwide through his network of distributors. (Note: the world of MLM is difficult to measure and false claims abound. However, Roberti has been a fixture on the MLM scene for well over a decade and his claims appear to be valid.)
HIS BIG CHALLENGE: Network marketing bypasses retail sales channels, allowing consumers to sell products directly to other consumers. Because the networks involve multiple commissions paid to a pyramid of "distributors" (i.e. consumer/sellers), products sold this way are vulnerable to low-priced imitators sold in stores. Roberti must therefore keep his "distributors" focused on the primary market differentiator-that it's being sold by friends and family to friends and family.
HIS SUCCESS SECRET: Roberti treats selling as a crusade to help the world. He selects products that have documented health benefits, and then tries to help people help other people though the use of that product. "The focus is on servicing your fellow human," he explains. "When you're in this business you're not selling a product, you're sharing the gift of health." He similarly positions the building of his distributorships as a way to help people achieve financial independence and personal development. This helps him convince people who otherwise would not contemplate a sales career to attempt to sell his products. "It's not what you say when you're talking to customers, it's how you feel about what you say," he explains. "If you believe in your product and yourself, you can't help but become more successful."
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