Rumer Willis Models for Badgley Mischka
NEW YORK (CBS) Rumer Willis is taking on a new role: fashion model.
The eldest daughter of Bruce Willis and Demi Moore is the newest face of Badgley Mischka, and images of the actress featured in the brand's spring 2011 ad campaign were revealed Wednesday.
The photos were shot at the beach in Malibu, Calif., by fashion photographer James Duran.
PICTURES: Rumer Willis' Modeling Debut
The 22-year-old's campaign will showcase her wearing the brand's couture, eveningwear, the Mark + James collection, footwear, handbags, jewelry and swimwear.
Designers Mark Badgley and James Mischka said in a statement, "Rumer is a great muse for the season. She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection."
"It was so amazing to play on the beach in beautiful and timeless gowns, I felt like a princess. Partnering with Mark and James has been such a wonderful experience and I am honored to appear in the new campaign," Willis added.
Other stars who have fronted the brand include Eva Longoria, Carrie Underwood and Ashley and Mary-Kate Olsen.
The images are slated to debut in March magazines.
What do you think of Willis' modeling debut? Check out the photo gallery to see the ads and behind-the-scenes images from the photo shoot.
