Pregnant Women Strike A Pose
It was an image that turned heads everywhere: a 1991 cover of Vanity Fair for which a very pregnant Demi Moore posed nude.
"She really did open the doors, open the gates wide for everyone to say, 'You know it's beautiful, it's my body, it's natural,' " baby trend expert Rachel Florio told The Early Show correspondent Kelly Wallace, who is pregnant.
Since that infamous cover, other celebrities have followed in Moore's footsteps. Britney Spears and Brooke Shields both bared their big, beautiful bellies.
And it's not just in Hollywood. Even companies such as Burberry have been breaking baby barriers by featuring everyday women in their ads.
"Gone with the days barefoot and pregnant, and in with the days of bare belly and beautiful," Florio said.
Maternity photographer Jennifer Loomis sees her share of bare bellies. Fifteen years ago, she photographed about five women a month. Now, every month she sees at least 35 moms-to-be.
"One of my friends said pregnancy is the new black, you know, I mean everyone wants to be pregnant, it's sort of in vogue, it's fashionable," she said.
Most of Loomis's clients are women 35 and older, like 37-year-old Tammy Witt.
"I hope to gain a perspective other than top down," she said.
Tammy is pregnant with her second child, due in August. This time around, she wanted to capture the moment with her 13-year-old daughter, Scyanne.
"This is a new beginning again for me ,and this would be a beginning for her, and I think there is something really unique and special that I wanted to capture for our family," Witt said.
Jennifer thinks there's a reason more pregnant women are flaunting their bellies and their bodies.
"When you work hard to get pregnant like some older moms have to do, you want to document it, you want to say look, this has been a great nine months," Loomis said.
Even Wallace, in her sixth month of pregnancy, gave it a shot. First Loomis loosened her up because she says a relaxed mom-to-be makes for a much better photograph. Loomis photographed Wallace fully covered and sometimes in more revealing poses, but Wallace said she felt comfortable the whole time and wondered why she hadn't done this during her first pregnancy, a sentiment shared by Witt.
"I'm thinking, 'Wow there is something really wonderful about this,' " she said, "You know, there's something almost, it may not happen again, so why not capture it, why not capture it while I feel this good."