NBC pulls "The Playboy Club," orders full seasons of "Up All Night" and "Whitney"

(CBS) "The Playboy Club" is officially the first casualty of the 2011-2012 TV season.

NBC has pulled the poorly-rated '60s-era drama from its schedule with no plans to air it on another night, reports say. The newsmagazine "Rock Center with Brian Williams" will replace the show in its 10 p.m. timeslot beginning Oct. 31.

Pictures: NBC's new fall schedule

The cancellation isn't surprising - the drama didn't fare well with critics or in the ratings. This week's final episode averaged just over 3 million viewers, according to TV Line.

Meanwhile, the Peacock Network has ordered full seasons of its new comedies "Up All Night" and "Whitney."

"We made comedy an important goal for us this season and I'm very pleased to be making full-season commitments to both 'Whitney' and 'Up All Night'," NBC entertainment chair Robert Greenblatt said in a statement. "We're thrilled with the creative direction of both shows as well as the potential for them to continue to build loyal audiences over the coming months. We're proud of all of the producers, writers, actors, and directors who have worked so hard to bring these shows to life."

"Up All Night" drew 5.34 million viewers last week, TV Line reports, while Whitney got 5.37 million viewers.

Tell us: Are you surprised "The Playboy Club" has been cancelled?