More men getting cosmetic surgery, study says

How does he look so young? It's no longer a secret. A new study by the American Society of Plastic Surgeons indicates more men than ever are having cosmetic procedures, looking for an edge over the inevitable aging process.

National Correspondent Ben Tracy takes a closer look at the different measures men take to try and regain their youth.

Fighting the ravages of father time, cosmetic surgery was once mainly the territory of the rich, famous, and female. But not anymore, men are now going under the knife, wanting to look as good as they feel.

For many, turning back the clock is not just more popular, it's imperative. Looking younger can mean lasting longer in the work force.

"Ten years ago I would say my surgical practice was comprised of 10 percent men. I say today it's upwards of 30-40 percent," says plastic surgeon, Dr. Jason Diamond.

Baby boomer, David Matlock, is having injectible fillers on this day.

"Look at business, you have to look young, healthy. That can mean your job," Matlock points out.

He's already had his eyelids, chin and neck tightened.

"I really want to maintain that youth, I look at that, I chase that," he admitted.

Sixty-five year old Helgar Pedrini had the bags under his eyes removed and is having his upper lids lifted. He's hoping a more youthful appearance will boost business.

"People look at you and say well, he might be right for the job, but he looks a little older, so I don't know if he has the energy," Pedrini says.

And psychologist David Swanson says there is a connection between looks and success.

"It's been cited in a number of studies that men who are taller, men who are more attractive, tend to be more successful in the dating world and in the workplace," Swanson noteed. "Which is why a lot of them, I think, turn to plastic surgery as an alternative."

As boomers fight to survive in the boardroom, facelifts have gone up 14 percent in men. Among the most popular procedures: pinning ears back, liposuction, eyelid surgery and getting leg veins removed.

It's all in an effort to boost self-esteem, and that's powerful medicine.

"I see everyone from construction workers and students and teachers, and athletes. I'm seeing it all now," Diamond added.

According to the American Society of Plastic Surgeons, in 2010, 1.1 million men opted for cosmetic procedures.

"It refreshes your image in front of other people," Pedrini adds. "Your like a younger, better-looking person."

Along with erasing wrinkles, the stigma of admitting you've had cosmetic surgery is also fading away.

"I'm not embarrassed about it. And I'm open with the procedures. People will look at you and say, 'you look fantastic.' I hear that all the time, it makes you feel good," Matlock says.

Would you go under the knife to keep up with the younger, wrinkle-free competition?

Dr. Jeff Gardere, clinical psychologist and HealthGuru.com contributor, takes a stab at why so many men are jumping on the cosmetic surgery bandwagon.