Kanye West debuts "Black Skinhead" interactive music video
Kanye Westhas taken the music video genre to the next level with "Black Skinhead."
The 36-year-old rapper premiered the interactive clip on his website Monday, giving viewers the chance to play around with the video's motion speed and corresponding sound. Viewers can also capture screen grabs from the video and post the images on social media.
West says it took over five months to create the experimental new clip, produced as a collaboration between noted photographer Nick Knight and Donda -- a creative house founded by West.
Stylized as "BLKKK SKKKN HEAD" in the music video, the song serves as the first official single off of the rapper's sixth album, "Yeezus," which has been met with acclaim from critics. West performed "Black Skinhead" on "SNL" in May and the song has also been featured in "The Wolf of Wall Street"trailer.
An earlier version of the video was leaked online earlier in July, with West openly voicing his displeasure about the leak on his Twitter page.
You can watch the official version here.
Tell us: What do you think of the "Black Skinhead" video? Is it edgy and creative, or just a cheap gimmick?